Dental & Medical Practice Marketing in Franklin Town, MA
Public data on Franklin Town, and what we would do first for a practice there because of it.
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Local healthcare landscape in Franklin Town
Milford Regional Medical Center lists its hospital at 14 Prospect Street in Milford, and its locations page lists Milford Regional Urgent Care in Franklin at 1280 West Central Street. Franklin's Master Plan final report of January 2025 was prepared by the Master Plan Committee, which the Town Council formed in March of 2023, and it lists out-of-town paramedic trips to hospitals under its public services and community facilities issues. The plan says the Franklin Town Common Historic District and the Dean College Historic District surround the town common, and that MACRIS documents other historic areas of Franklin, including Franklin Center, Franklin Manufacturing District, and Unionville. It adds that, within Franklin's borders, Dean College offers associate and bachelor's degrees in a variety of majors.
Neighborhoods and areas
- Franklin Center
- Franklin Manufacturing District
- Unionville
- Franklin Town Common Historic District
Sources for this section
Franklin Town at a glance
The two figures furthest from the US are the share of residents who speak Spanish at home (2.6% against 13.6%) and the median household income ($145,773 against $80,734).
- Residents, July 2025 estimate33,955Up 2.0% from the April 2020 base of 33,273
- Median household income$145,773Well above both Massachusetts ($103,960) and the US ($80,734)
- Median age41.3Above both Massachusetts (40.0) and the US (38.9)
- Residents 65 and older14.7%Below both Massachusetts (17.9%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)58.1%Well above both Massachusetts (47.3%) and the US (35.7%)
- Speak Spanish at home (residents 5+)2.6%Well below both Massachusetts (9.7%) and the US (13.6%)
Beside North Attleborough Town, 9 miles away, Franklin Town differs most on the share who speak Spanish at home: 2.6% against 2.0%; next comes the median household income ($145,773 against $112,665).
Who practices in Franklin Town
People, not offices: each row counts NPI-registered providers whose practice address is in Franklin Town, by primary specialty. Per resident, Franklin Town is furthest above the US among podiatrists (2.2 times the US rate) and lowest among plastic surgeons (none registered).
| Specialty | In Franklin Town | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 31 | 1 per 1,095 | 1 per 1,340 | Well above |
| Chiropractors | 7 | 1 per 4,851 | 1 per 3,311 | Well below |
| Dermatologists | 2 | 1 per 16,977 | 1 per 17,857 | Above |
| Physical therapists | 44 | 1 per 772 | 1 per 1,181 | Well above |
| Optometrists | 7 | 1 per 4,851 | 1 per 5,291 | Above |
| Podiatrists | 5 | 1 per 6,791 | 1 per 14,706 | Well above |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Private-sector health care employers in Norfolk County, 2024
2024 annual averages for the whole county. Offices of dentists are 25.8% of them, well above the US share of 18.5%.
- Ambulatory health care establishments1,552Average employment 24,451
- Offices of physicians441
- Offices of dentists401
- Offices of other health practitioners426
What we'd prioritize for a Franklin Town practice
Chosen by fixed rules from the figures above.
Room to stand out for plastic surgeons
None of the NPI-registered plastic surgeons list a practice address in Franklin Town; nationally there is one for every 58,824 residents. Fewer local competitors in search for a plastic surgeon. See our marketing for plastic surgeons.
Lead with elective and cash-pay services
Franklin Town has a median household income of $145,773; the US median is $80,734. We would give elective work its own pages and budget, backed by Google and Facebook ads.
Start with reviews and the Google Business Profile
One NPI-registered dentist per 1,095 residents in Franklin Town (US: one per 1,340). We would start with the Google Business Profile and review management.
Detailed treatment pages first
58.1% of Franklin Town residents aged 25 and older hold a bachelor's degree or higher, against 35.7% for the US. Detailed treatment pages come first, and the SEO work builds on them.
Want this plan for your practice?
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What Our Clients Say
I’ve had a great experience working with Medi-Edge. They helped design and build our website and have also been handling our SEO and online advertising. I’ve been very satisfied with both the quality of their work and the results so far. Kellen, the owner, has been especially great to work with. He’s been very responsive, helpful, and personally involved whenever I’ve had questions or needed assistance. It’s been nice working with a company where the owner is accessible and genuinely cares about making sure you’re happy with the service. Overall, the entire team has been easy to work with and understands the needs of a dental practice. I would definitely recommend Medi-Edge to other dental /medical practices looking for help with their website, SEO, and digital marketing.
As a fairly new business going into our 5th year I can say this company truly walks it like they talk it. There are many companies promising new companies the stars and the moon and as a new business you have to take risks and invest. If your looking stop and sign up with this company, constant communication, monthly updates, and can always reach them whenever you need an update to your website or help with your google business. I'm glad we found this gem and we always keep it real at IMED DTLA so if your a new business this is your sign. Not only are the prices reasonable the work is amazing and efficient!
I’ve had a great experience with media-edge marketing Kellen and his team are very responsive and always get to my requests in a timely manner. They are also kind, flexible and seem to care about my business and success which is important to me as a new small business owner. Looking forward to growing with them!
Quoted word for word from our Google reviews. Read them on Google
Planning Marketing for a Franklin Town Practice? Talk to Us
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.