Canton, OH: Marketing for Dental & Medical Practices
Public data on Canton, and what we would do first for a practice there because of it.
Canton at a glance
Furthest from the US: share of residents who speak Spanish at home (2.5% against 13.6%), then share with a bachelor's degree or higher (16.4% against 35.7%).
- Residents, July 2025 estimate69,001Down 2.4% from the April 2020 base of 70,704
- Median household income$43,188Well below both Ohio ($71,389) and the US ($80,734)
- Median age35.2Below both Ohio (39.7) and the US (38.9)
- Residents 65 and older15.7%Below both Ohio (18.3%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)16.4%Well below both Ohio (31.5%) and the US (35.7%)
- Speak Spanish at home (residents 5+)2.5%Below Ohio (2.6%), well below the US (13.6%)
The share with a bachelor's degree or higher is where Canton and Akron (20 miles apart) differ most: 16.4% against 23.6%, then the median household income ($43,188 against $48,076).
Local healthcare landscape in Canton
Aultman Hospital opened its doors on Jan. 17, 1892, and Aultman lists its address as 2600 Sixth St. S.W. in Canton, OH 44710. Cleveland Clinic lists Mercy Hospital at 1320 Mercy Drive NW, Canton, Ohio 44708, and says it has been serving Stark, Carroll, Wayne, Holmes and Tuscarawas Counties since 1908. The City of Canton's 2010 Canton Neighborhood Workbook says a few neighborhoods are known by specific names such as Fairgrounds, West Park or Crystal Park. It also names Ridgewood, Market Heights and the Summit neighborhoods. Aultman describes the Aultman Health System as a nonprofit healthcare organization serving Stark and surrounding counties, and lists Aultman College within its integrated healthcare system.
Neighborhoods and areas
- Fairgrounds
- West Park
- Crystal Park
- Ridgewood
- Market Heights
- Summit
Sources for this section
Who practices in Canton
NPI-registered providers with a practice address in Canton, by primary specialty (people, not offices). Per resident, Canton is closest to the US rate among podiatrists (0.9 times the US rate) and lowest among plastic surgeons (none registered).
| Specialty | In Canton | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 26 | 1 per 2,654 | 1 per 1,340 | Well below |
| Chiropractors | 15 | 1 per 4,600 | 1 per 3,311 | Well below |
| Dermatologists | 0 | – | 1 per 17,857 | Well below |
| Physical therapists | 22 | 1 per 3,136 | 1 per 1,181 | Well below |
| Optometrists | 11 | 1 per 6,273 | 1 per 5,291 | Below |
| Podiatrists | 4 | 1 per 17,250 | 1 per 14,706 | Below |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Private-sector health care employers in Stark County, 2024
2024 annual averages for the whole county. Offices of physicians are 31.3% of them, below the US share of 32.6%.
- Ambulatory health care establishments633Average employment 9,182
- Offices of physicians198
- Offices of dentists120
- Offices of other health practitioners172
What we'd prioritize for a Canton practice
Chosen by fixed rules from the figures above.
Room to stand out for dermatologists
No NPI-registered dermatologists list a practice address in Canton (nationally there is one for every 17,857 residents). Fewer local competitors in search for a dermatologist. See our marketing for dermatologists.
Keep the patients you already have
Canton had 1,703 fewer residents in July 2025 than in April 2020 (−2.4%). With fewer new residents arriving, we would set up patient texting first, to keep existing patients coming back.
Get into local search early
Across the seven provider groups on this page, Canton has 11.3 NPI-registered providers per 10,000 residents, against 22.3 for the US. The thinnest group is dermatologists, with none registered. Fewer competitors to outrank: we would start with local SEO.
Put insurance and payment options up front
Median household income $43,188 (US $80,734). Plans accepted and financing belong on every page of the website.
Talk to Us About Your Canton Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.