Aurora, CO: Marketing for Dental & Medical Practices
Public data on Aurora, and what we would do first for a practice there because of it.
Aurora at a glance
Furthest from the US: share of residents who speak Spanish at home (21.0% against 13.6%), then share of residents 65 and older (12.4% against 17.2%).
- Residents, July 2025 estimate410,053Up 6.2% from the April 2020 base of 386,255
- Median household income$88,368Below Colorado ($95,470), above the US ($80,734)
- Median age35.3Below both Colorado (37.7) and the US (38.9)
- Residents 65 and older12.4%Well below both Colorado (15.6%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)33.7%Well below Colorado (45.7%), below the US (35.7%)
- Speak Spanish at home (residents 5+)21.0%Well above both Colorado (11.1%) and the US (13.6%)
The share with a bachelor's degree or higher is where Aurora and Denver (9 miles apart) differ most: 33.7% against 56.5%, then the share who speak Spanish at home (21.0% against 16.7%).
Local healthcare landscape in Aurora
HCA HealthONE Aurora, at 1501 S Potomac St, says it offers a Level II Trauma Center, and its EMS page describes The Medical Center of Aurora Main Campus as licensed for 346 beds and serving the eastern metro area and I-70 corridor. Aurora is divided into six wards, numbered I through VI, and the city revises ward boundaries so that wards stay contiguous, compact and have approximately the same number of residents. The city's Plans & Studies page lists the Havana District Design Concepts Plan, the Westerly Creek Greenway Master Plan and the Fitzsimons Area Wide Multi-Modal Transportation Study. The Aurora Cultural Arts District is a creative district in northwest Aurora, and the city's Fitzsimons station page describes the Fitzsimons Innovation Community. Its Colfax station page lists the Rocky Mountain Regional VA Medical Center among the institutions in the medical community that station serves.
Neighborhoods and areas
- Havana District
- Westerly Creek Greenway
- Fitzsimons Innovation Community
- Aurora Cultural Arts District
Sources for this section
Who practices in Aurora
NPI-registered providers with a practice address in Aurora, by primary specialty (people, not offices). Per resident, Aurora is furthest above the US among dermatologists (2.4 times the US rate) and lowest among plastic surgeons (0.4 times).
| Specialty | In Aurora | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 445 | 1 per 921 | 1 per 1,340 | Well above |
| Chiropractors | 77 | 1 per 5,325 | 1 per 3,311 | Well below |
| Dermatologists | 55 | 1 per 7,456 | 1 per 17,857 | Well above |
| Physical therapists | 385 | 1 per 1,065 | 1 per 1,181 | Above |
| Optometrists | 91 | 1 per 4,506 | 1 per 5,291 | Above |
| Podiatrists | 15 | 1 per 27,337 | 1 per 14,706 | Well below |
| Plastic surgeons | 3 | 1 per 136,684 | 1 per 58,824 | Well below |
Private-sector health care employers in Arapahoe County, 2024
2024 annual averages for the whole county. Offices of physicians are 24.8% of them, well below the US share of 32.6%.
- Ambulatory health care establishments2,143Average employment 25,902
- Offices of physicians531
- Offices of dentists437
- Offices of other health practitioners720
What we'd prioritize for a Aurora practice
Chosen by fixed rules from the figures above.
A crowded field for dermatologists
2.4 times the US number of NPI-registered dermatologists per resident (one per 7,456 residents). A dermatologist here needs a clear focus and real reviews: see our marketing for dermatologists.
Reviews and your Google Business Profile first
One NPI-registered dentist per 921 residents in Aurora (US: one per 1,340). We would start with the Google Business Profile and review management.
Room to stand out for plastic surgeons
Aurora has 0.4 times the US number of NPI-registered plastic surgeons per resident (one for every 136,684 residents). Fewer local competitors in search for a plastic surgeon. See our marketing for plastic surgeons.
Be easy to find for people who just moved here
Aurora grew by 23,798 residents (+6.2%) between April 2020 and July 2025. With that many new residents, we would start with maps and directory listings.
Colorado advertising rules to know
The Colorado page quotes the 3 state rules we check before anything goes live.
Talk to Us About Your Aurora Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.