Apex, NC: Marketing for Dental & Medical Practices
Public data on Apex, and what we would do first for a practice there because of it.
Apex at a glance
Furthest from the US: share of residents who speak Spanish at home (3.8% against 13.6%), then share with a bachelor's degree or higher (69.5% against 35.7%).
- Residents, July 2025 estimate80,419Up 24.9% from the April 2020 base of 64,366
- Median household income$144,135Well above both North Carolina ($72,388) and the US ($80,734)
- Median age36.4Below both North Carolina (39.1) and the US (38.9)
- Residents 65 and older9.5%Well below both North Carolina (17.2%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)69.5%Well above both North Carolina (35.6%) and the US (35.7%)
- Speak Spanish at home (residents 5+)3.8%Well below both North Carolina (8.6%) and the US (13.6%)
The share who speak Spanish at home is where Apex and Cary (5 miles apart) differ most: 3.8% against 5.8%, then the share of residents 65 and older (9.5% against 14.1%).
Local healthcare landscape in Apex
WakeMed Apex Healthplex is at 120 Healthplex Way, and WakeMed lists a 24/7 emergency department, imaging, laboratory and doctor's offices there. WakeMed says the Healthplex is operated by WakeMed Cary Hospital and that it is pleased to serve the healthcare needs of western Wake County communities. The Town of Apex's Advance Apex 2045 Plan is one process resulting in a long-range transportation plan and an updated future land use map, its land use process included establishment of focus areas, and its focus area descriptions include Bonsal, New Hill, Friendship, Bosco, Tingen, Middle Creek North and Middle Creek South. Separately, the Town's Western Big Branch Area Plan encompasses portions of the Friendship and New Hill communities, and its Downtown Plan sets a vision for the area inside of the Apex Peakway loop.
Neighborhoods and areas
- Bonsal
- New Hill
- Friendship
- Bosco
- Tingen
- Middle Creek North
- Middle Creek South
Sources for this section
Who practices in Apex
NPI-registered providers with a practice address in Apex, by primary specialty (people, not offices). Per resident, Apex is furthest above the US among physical therapists (1.1 times the US rate) and lowest among plastic surgeons (none registered).
| Specialty | In Apex | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 50 | 1 per 1,608 | 1 per 1,340 | Below |
| Chiropractors | 21 | 1 per 3,829 | 1 per 3,311 | Below |
| Dermatologists | 3 | 1 per 26,806 | 1 per 17,857 | Well below |
| Physical therapists | 77 | 1 per 1,044 | 1 per 1,181 | Above |
| Optometrists | 9 | 1 per 8,935 | 1 per 5,291 | Well below |
| Podiatrists | 2 | 1 per 40,210 | 1 per 14,706 | Well below |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Private-sector health care employers in Wake County, 2024
2024 annual averages for the whole county. Offices of other health practitioners are 32.0% of them, above the US share of 27.8%.
- Ambulatory health care establishments3,178Average employment 32,270
- Offices of physicians930
- Offices of dentists602
- Offices of other health practitioners1,016
What we'd prioritize for a Apex practice
Chosen by fixed rules from the figures above.
Room to stand out for plastic surgeons
No NPI-registered plastic surgeons list a practice address in Apex (nationally there is one for every 58,824 residents). Fewer local competitors in search for a plastic surgeon. See our marketing for plastic surgeons.
Be easy to find for people who just moved here
Apex grew by 16,053 residents (+24.9%) between April 2020 and July 2025. With that many new residents, we would start with maps and directory listings.
Lead with elective and cash-pay services
The median household income in Apex is $144,135, against $80,734 for the US. Elective work earns its own pages and budget, with Google and Facebook ads.
Service pages that answer the questions
69.5% of Apex residents aged 25 and older hold a bachelor's degree or higher, against 35.7% for the US. Detailed treatment pages come first, and the SEO work builds on them.
Talk to Us About Your Apex Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.