Wildwood, MO: Marketing for Dental & Medical Practices
Public data on Wildwood, and what we would do first for a practice there because of it.
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Local healthcare landscape in Wildwood
The City of Wildwood's Residents page places the city on the western edge of St. Louis County and says it became a city on September 1, 1995. The city's Town Center page says the 1996 master plan designated a new Town Center, and that the city engaged Duany Plater-Zyberk to prepare a plan for an 820-acre study area centered at the intersection of state routes 100 and 109. The city's pages also carry the Orrville Historic District, a National Register district in Wildwood that includes properties on Eatherton Road. For health care, Mercy lists Mercy Clinic Family Medicine, Wildwood at 16555 Manchester Road, Suite 100.
Neighborhoods and areas
- Town Center
- Orrville Historic District
- Manchester Road
Sources for this section
Wildwood at a glance
The two figures furthest from the US are the share of residents who speak Spanish at home (2.9% against 13.6%) and the median household income ($161,060 against $80,734).
- Residents, July 2025 estimate34,955Down 1.3% from the April 2020 base of 35,426
- Median household income$161,060Well above both Missouri ($70,702) and the US ($80,734)
- Median age45.7Above both Missouri (39.0) and the US (38.9)
- Residents 65 and older20.7%Above Missouri (17.9%), well above the US (17.2%)
- Bachelor's degree or higher (residents 25+)68.8%Well above both Missouri (32.4%) and the US (35.7%)
- Speak Spanish at home (residents 5+)2.9%Close to Missouri (2.9%), well below the US (13.6%)
Beside Ballwin, 6 miles away, Wildwood differs most on the median household income: $161,060 against $124,626; next comes the share who speak Spanish at home (2.9% against 2.6%).
Who practices in Wildwood
NPI-registered providers with a practice address in Wildwood, by primary specialty (people, not offices). Per resident, dermatologists are the group furthest above the US (1.5 times the US rate) and plastic surgeons the lowest (none matched inside the city).
| Specialty | In Wildwood | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 12 | 1 per 2,913 | 1 per 1,340 | Well below |
| Chiropractors | 13 | 1 per 2,689 | 1 per 3,311 | Well above |
| Dermatologists | 3 | 1 per 11,652 | 1 per 17,857 | Well above |
| Physical therapists | 9 | 1 per 3,884 | 1 per 1,181 | Well below |
| Optometrists | 8 | 1 per 4,369 | 1 per 5,291 | Well above |
| Podiatrists | 0 | – | 1 per 14,706 | Well below |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
These counts include only providers whose practice address the Census Geocoder places inside Wildwood (464 of 480 providers' practice addresses in the surrounding ZIP codes matched), so they are a minimum: providers at addresses the geocoder could not match are left out.
Private-sector health care employers in St. Louis County, 2024
Annual averages for 2024, county-wide. 16.7% of these establishments are offices of dentists, below the US share of 18.5%.
- Ambulatory health care establishments2,740Average employment 33,846
- Offices of physicians972
- Offices of dentists457
- Offices of other health practitioners772
What we'd prioritize for a Wildwood practice
Picked from the figures above by fixed rules.
An opening for podiatrists
None of the NPI-registered podiatrists list a practice address in Wildwood; nationally there is one for every 14,706 residents. Fewer local competitors in search for a podiatrist. See our marketing for podiatrists.
Lead with elective and cash-pay services
The median household income in Wildwood is $161,060, against $80,734 for the US. We would give elective work its own pages and budget, backed by Google and Facebook ads.
Get into local search early
Across the seven provider groups on this page, Wildwood has 12.9 NPI-registered providers per 10,000 residents, against 22.3 for the US. Podiatrists are the thinnest group, with none matched inside the city. Fewer competitors to outrank: we would start with local SEO.
Service pages that answer the questions
Among Wildwood residents 25 and older, 68.8% hold a bachelor's degree or higher (US 35.7%). Detailed treatment pages come first, and the website work builds on them.
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What Our Clients Say
I’ve had a great experience working with Medi-Edge. They helped design and build our website and have also been handling our SEO and online advertising. I’ve been very satisfied with both the quality of their work and the results so far. Kellen, the owner, has been especially great to work with. He’s been very responsive, helpful, and personally involved whenever I’ve had questions or needed assistance. It’s been nice working with a company where the owner is accessible and genuinely cares about making sure you’re happy with the service. Overall, the entire team has been easy to work with and understands the needs of a dental practice. I would definitely recommend Medi-Edge to other dental /medical practices looking for help with their website, SEO, and digital marketing.
As a fairly new business going into our 5th year I can say this company truly walks it like they talk it. There are many companies promising new companies the stars and the moon and as a new business you have to take risks and invest. If your looking stop and sign up with this company, constant communication, monthly updates, and can always reach them whenever you need an update to your website or help with your google business. I'm glad we found this gem and we always keep it real at IMED DTLA so if your a new business this is your sign. Not only are the prices reasonable the work is amazing and efficient!
I’ve had a great experience with media-edge marketing Kellen and his team are very responsive and always get to my requests in a timely manner. They are also kind, flexible and seem to care about my business and success which is important to me as a new small business owner. Looking forward to growing with them!
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Planning Marketing for a Wildwood Practice? Talk to Us
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Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- Census Geocoder, 2020 census blocks (2020 and current address ranges)
- Census 2020 Block Assignment Files
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts are NPI records whose practice address the Census Geocoder places inside Wildwood, using 2020 census blocks.
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