Med spa marketing · Orange County, CA

Orange County, CA: Marketing for Med Spas

Figures on the physician specialties closest to aesthetic care in Orange County, and what we would do first for a med spa there because of them. The Orange County page covers every practice type; med spa marketing covers the work itself.

290NPI-registered dermatologists
120NPI-registered plastic surgeons
1.8xthe US rate per resident

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Providers

Dermatologists and plastic surgeons in Orange County

People, not offices: NPI-registered dermatologists and plastic surgeons with a practice address in Orange County, by primary specialty.

No public source counts med spas by place, and the NPI registry has no med spa category. The counts below are NPI-registered dermatologists and plastic surgeons, the physician specialties closest to aesthetic care. They are not a count of med spas.

  • NPI-registered dermatologists in Orange County290One for every 10,860 residents; US one for every 17,857
  • NPI-registered plastic surgeons in Orange County120One for every 26,246 residents; US one for every 58,824
  • Dermatologists and plastic surgeons per 10,000 residents1.3Well above both California (0.9) and the US (0.7)
  • Rank among our 1562 location pages313thIn dermatologists and plastic surgeons per resident (1st = the most)
  • Offices of physicians, Orange County, 20244,688All physician specialties together (BLS does not count dermatology or plastic surgery offices separately)
Local context

Aesthetic care in Orange County

On a page that reproduces a January 2007 newsletter, the Medical Board of California says medical spas are marketing vehicles for medical procedures and that, if they offer medical procedures, they must be owned by physicians. It adds that such treatments must be performed by qualified medical personnel, which in California means a physician, or a registered nurse or physician assistant under the supervision of a physician. Business and Professions Code section 2271 makes advertising in violation of section 17500, relating to false or misleading advertising, unprofessional conduct for physicians. In Orange County, UCI Health's plastic surgery page lists Botox and hyaluronic acid as ancillary services under aesthetic and cosmetic procedures. Its dermatology page names the Beckman Laser Institute & Medical Clinic and the UCI Health Dermatology Center in Irvine as places where it provides laser treatments for skin conditions.

Our plan

First steps for a med spa in Orange County

Picked by fixed rules from the Orange County figures on this page.

  1. Stand out next to the physician practices

    Orange County has 410 NPI-registered dermatologists and plastic surgeons, 1.8 times the US number per resident. We would lead with the treatments the med spa wants to be known for, and a steady flow of reviews (review management).

  2. Higher-priced treatments with their own pages and ads

    Median household income $116,289 (US $80,734). Laser, body contouring and other higher-priced treatments get their own pages and search ads.

  3. Aim at the areas around the med spa

    3,149,507 residents over 793 square miles. Ads and directory listings target the neighborhoods around the med spa rather than the whole county.

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Sources

Provider counts use each NPI record’s practice ZIP code, mapped to places with the Census relationship files; primary specialty only.

Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with med spas across the United States.