Matthews, NC: Marketing for Dental & Medical Practices
Public data on Matthews, and what we would do first for a practice there because of it.
Why Medical Practices Choose Medi-Edge
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Local healthcare landscape in Matthews
Novant Health Matthews Medical Center offers emergency, cardiovascular, stroke, surgical, maternity and cancer care, and its about page dates the hospital to 1994, when it opened with an emergency room, inpatient and outpatient surgery and an intensive care unit. Its services page also lists imaging, orthopedics, rehabilitation and sleep health. The Envision Matthews Comprehensive Plan was adopted on May 13, 2024, and the Downtown Master Plan is part of it, covering growth, conservation and development in the Downtown community. The town's Eastern Gateway Plan study area is bounded by I-485, Idlewild Road, and the Windrow neighborhood, and the Matthews Heritage Trail continues through the Historic Crestdale Community.
Neighborhoods and areas
- Crestdale
- Windrow
Sources for this section
Matthews at a glance
The two figures furthest from the US are the share of residents who speak Spanish at home (4.1% against 13.6%) and the share with a bachelor's degree or higher (55.2% against 35.7%).
- Residents, July 2025 estimate32,769Up 11.4% from the April 2020 base of 29,427
- Median household income$108,611Well above both North Carolina ($72,388) and the US ($80,734)
- Median age40.1Close to North Carolina (39.1), above the US (38.9)
- Residents 65 and older20.5%Above both North Carolina (17.2%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)55.2%Well above both North Carolina (35.6%) and the US (35.7%)
- Speak Spanish at home (residents 5+)4.1%Well below both North Carolina (8.6%) and the US (13.6%)
Beside Indian Trail, 5 miles away, Matthews differs most on the share who speak Spanish at home: 4.1% against 11.4%; next comes the share of residents 65 and older (20.5% against 9.4%).
Who practices in Matthews
NPI-registered providers with a practice address in Matthews, by primary specialty (people, not offices). Per resident, Matthews is furthest above the US among podiatrists (4.0 times the US rate) and lowest among optometrists (1.1 times).
| Specialty | In Matthews | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 35 | 1 per 936 | 1 per 1,340 | Well above |
| Chiropractors | 29 | 1 per 1,130 | 1 per 3,311 | Well above |
| Dermatologists | 3 | 1 per 10,923 | 1 per 17,857 | Well above |
| Physical therapists | 76 | 1 per 431 | 1 per 1,181 | Well above |
| Optometrists | 7 | 1 per 4,681 | 1 per 5,291 | Above |
| Podiatrists | 9 | 1 per 3,641 | 1 per 14,706 | Well above |
| Plastic surgeons | 2 | 1 per 16,385 | 1 per 58,824 | Well above |
Private-sector health care employers in Mecklenburg County, 2024
2024 annual averages for the whole county. 22.7% of these establishments are offices of dentists, well above the US share of 18.5%.
- Ambulatory health care establishments2,988Average employment 34,980
- Offices of physicians798
- Offices of dentists677
- Offices of other health practitioners892
What we'd prioritize for a Matthews practice
Picked from the figures above by fixed rules.
Make the practice easy to find for new residents
Matthews grew by 3,342 residents (+11.4%) between April 2020 and July 2025. For that many new residents, maps and directory listings come first.
Stand out among the chiropractors already here
Matthews has 2.9 times the US number of NPI-registered chiropractors per resident, one for every 1,130 residents. A chiropractor here needs a clear focus and real reviews: see our marketing for chiropractors.
Reviews and your Google Business Profile first
Matthews has one NPI-registered dentist for every 936 residents, against one per 1,340 nationally. The Google Business Profile comes first, then review management.
Detailed treatment pages first
55.2% of Matthews residents aged 25 and older hold a bachelor's degree or higher, against 35.7% for the US. Detailed treatment pages come first, and the SEO work builds on them.
Want this plan for your practice?
We review your website, SEO, Google Ads and booking flow, then send a personalized video showing what we would fix first. Free, with no obligation.
What Our Clients Say
I’ve had a great experience working with Medi-Edge. They helped design and build our website and have also been handling our SEO and online advertising. I’ve been very satisfied with both the quality of their work and the results so far. Kellen, the owner, has been especially great to work with. He’s been very responsive, helpful, and personally involved whenever I’ve had questions or needed assistance. It’s been nice working with a company where the owner is accessible and genuinely cares about making sure you’re happy with the service. Overall, the entire team has been easy to work with and understands the needs of a dental practice. I would definitely recommend Medi-Edge to other dental /medical practices looking for help with their website, SEO, and digital marketing.
As a fairly new business going into our 5th year I can say this company truly walks it like they talk it. There are many companies promising new companies the stars and the moon and as a new business you have to take risks and invest. If your looking stop and sign up with this company, constant communication, monthly updates, and can always reach them whenever you need an update to your website or help with your google business. I'm glad we found this gem and we always keep it real at IMED DTLA so if your a new business this is your sign. Not only are the prices reasonable the work is amazing and efficient!
I’ve had a great experience with media-edge marketing Kellen and his team are very responsive and always get to my requests in a timely manner. They are also kind, flexible and seem to care about my business and success which is important to me as a new small business owner. Looking forward to growing with them!
Quoted word for word from our Google reviews. Read them on Google
Talk to Us About Your Matthews Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.