Laredo, TX: Marketing for Dental & Medical Practices
What the public data says about Laredo, and the first steps we would take for a practice there as a result.
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Laredo at a glance
Furthest from the US: share of residents who speak Spanish at home (85.9% against 13.6%), then share of residents 65 and older (10.0% against 17.2%).
- Residents, July 2025 estimate269,515Up 5.6% from the April 2020 base of 255,212
- Median household income$63,915Below Texas ($78,476), well below the US ($80,734)
- Median age29.9Below Texas (35.6), well below the US (38.9)
- Residents 65 and older10.0%Well below both Texas (13.4%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)22.0%Well below both Texas (33.8%) and the US (35.7%)
- Speak Spanish at home (residents 5+)85.9%Well above both Texas (28.1%) and the US (13.6%)
The share of residents 65 and older is where Laredo and Eagle Pass (99 miles apart) differ most: 10.0% against 12.2%, then the median household income ($63,915 against $57,207).
Who practices in Laredo
People, not offices: each row counts NPI-registered providers whose practice address is in Laredo, by primary specialty. Per resident, optometrists are the group closest to the US rate (0.5 times the US rate) and plastic surgeons the lowest (none registered).
| Specialty | In Laredo | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 92 | 1 per 2,930 | 1 per 1,340 | Well below |
| Chiropractors | 16 | 1 per 16,845 | 1 per 3,311 | Well below |
| Dermatologists | 3 | 1 per 89,838 | 1 per 17,857 | Well below |
| Physical therapists | 71 | 1 per 3,796 | 1 per 1,181 | Well below |
| Optometrists | 24 | 1 per 11,230 | 1 per 5,291 | Well below |
| Podiatrists | 5 | 1 per 53,903 | 1 per 14,706 | Well below |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Local healthcare landscape in Laredo
Laredo Medical Center, at 1700 East Saunders St, describes inpatient and outpatient services and says it is an accredited hospital by the Joint Commission. It also lists primary care residency programs for family medicine and internal medicine, and its Locations page lists hospitals, freestanding emergency departments, Laredo CareClinic and surgical facilities. Texas A&M International University, at 5201 University Boulevard, lists a College of Nursing and Health Sciences. The city's comprehensive plan says the city should maintain and strengthen the historic landmark status of San Agustin, Old Mercado, and El Azteca neighborhoods, and will consider historic landmark status for additional qualifying neighborhoods such as El Cuatro, Fort McIntosh, Jarvis, and St. Peter's.
Neighborhoods and areas
- San Agustin
- Old Mercado
- El Azteca
- El Cuatro
- Fort McIntosh
- Jarvis
- St. Peter's
Sources for this section
Private-sector health care employers in Webb County, 2024
Annual averages for 2024, county-wide. 15.2% of these establishments are offices of other health practitioners, well below the US share of 27.8%.
- Ambulatory health care establishments429Average employment 9,466
- Offices of physicians163
- Offices of dentists52
- Offices of other health practitioners65
What we'd prioritize for a Laredo practice
Picked from the figures above by fixed rules.
An opening for plastic surgeons
None of the NPI-registered plastic surgeons list a practice address in Laredo; nationally there is one for every 58,824 residents. Fewer local competitors in search for a plastic surgeon. See our marketing for plastic surgeons.
Service pages in Spanish
Spanish is spoken at home by 85.9% of Laredo residents, against 13.6% nationally. We would add Spanish versions of the main service pages, forms and review requests in the website work.
Get into local search early
Counting all seven provider groups on this page, Laredo has 7.8 NPI-registered providers per 10,000 residents; the US has 22.3. Plastic surgeons are the thinnest group, with none registered. Fewer competitors to outrank: we would start with local SEO.
Make the practice easy to find for new residents
Laredo grew by 14,303 residents (+5.6%) between April 2020 and July 2025. For that many new residents, maps and directory listings come first.
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What Our Clients Say
I’ve had a great experience working with Medi-Edge. They helped design and build our website and have also been handling our SEO and online advertising. I’ve been very satisfied with both the quality of their work and the results so far. Kellen, the owner, has been especially great to work with. He’s been very responsive, helpful, and personally involved whenever I’ve had questions or needed assistance. It’s been nice working with a company where the owner is accessible and genuinely cares about making sure you’re happy with the service. Overall, the entire team has been easy to work with and understands the needs of a dental practice. I would definitely recommend Medi-Edge to other dental /medical practices looking for help with their website, SEO, and digital marketing.
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I’ve had a great experience with media-edge marketing Kellen and his team are very responsive and always get to my requests in a timely manner. They are also kind, flexible and seem to care about my business and success which is important to me as a new small business owner. Looking forward to growing with them!
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Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
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