Lake Oswego, OR: Marketing for Dental & Medical Practices
Public data on Lake Oswego, and what we would do first for a practice there because of it.
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Local healthcare landscape in Lake Oswego
Lake Oswego's city site describes its neighborhood associations as an officially recognized channel for community member participation. Neighborhood plans have been adopted for First Addition, Old Town, Glenmorrie, Lake Grove, Waluga, Lake Forest, Evergreen, Palisades and Uplands, and each plan is an official element of the City of Lake Oswego Comprehensive Plan. The city's association list also names Hallinan Heights, Mountain Park and Skylands. Legacy Meridian Park Medical Center lists its address as 19300 S.W. 65th Ave. in Tualatin, with its emergency entrance on the south side of the hospital off S.W. Borland Road. Legacy Health's community page names Unity Center for Behavioral Health among its partnerships.
Neighborhoods and areas
- First Addition
- Old Town
- Glenmorrie
- Lake Grove
- Waluga
- Palisades
- Uplands
Sources for this section
Lake Oswego at a glance
The two figures furthest from the US are the share of residents who speak Spanish at home (2.1% against 13.6%) and the share with a bachelor's degree or higher (74.8% against 35.7%).
- Residents, July 2025 estimate39,722Down 2.7% from the April 2020 base of 40,833
- Median household income$141,549Well above both Oregon ($83,011) and the US ($80,734)
- Median age46.7Above Oregon (40.4), well above the US (38.9)
- Residents 65 and older23.5%Well above both Oregon (19.1%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)74.8%Well above both Oregon (36.8%) and the US (35.7%)
- Speak Spanish at home (residents 5+)2.1%Well below both Oregon (9.0%) and the US (13.6%)
Beside Tigard, 4 miles away, Lake Oswego differs most on the share who speak Spanish at home: 2.1% against 8.5%; next comes the share with a bachelor's degree or higher (74.8% against 51.0%).
Who practices in Lake Oswego
NPI-registered providers with a practice address in Lake Oswego, by primary specialty (people, not offices). Per resident, Lake Oswego is furthest above the US among dermatologists (3.1 times the US rate) and lowest among optometrists (1.6 times).
| Specialty | In Lake Oswego | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 51 | 1 per 779 | 1 per 1,340 | Well above |
| Chiropractors | 37 | 1 per 1,074 | 1 per 3,311 | Well above |
| Dermatologists | 7 | 1 per 5,675 | 1 per 17,857 | Well above |
| Physical therapists | 74 | 1 per 537 | 1 per 1,181 | Well above |
| Optometrists | 12 | 1 per 3,310 | 1 per 5,291 | Well above |
| Podiatrists | 8 | 1 per 4,965 | 1 per 14,706 | Well above |
| Plastic surgeons | 2 | 1 per 19,861 | 1 per 58,824 | Well above |
Private-sector health care employers in Clackamas County, 2024
2024 annual averages for the whole county. Offices of other health practitioners are 36.8% of them, well above the US share of 27.8%.
- Ambulatory health care establishments945Average employment 9,038
- Offices of physicians245
- Offices of dentists218
- Offices of other health practitioners348
What we'd prioritize for a Lake Oswego practice
Chosen by fixed rules from the figures above.
Hold on to existing patients
Lake Oswego had 1,111 fewer residents in July 2025 than in April 2020 (−2.7%). With fewer new residents arriving, we would set up patient texting first, to keep existing patients coming back.
A crowded field for chiropractors
3.1 times the US number of NPI-registered chiropractors per resident (one per 1,074 residents). A clear focus and real reviews matter for a chiropractor here; see our marketing for chiropractors.
Start with reviews and the Google Business Profile
One NPI-registered dentist per 779 residents in Lake Oswego (US: one per 1,340). We would start with the Google Business Profile and review management.
Service pages that answer the questions
74.8% of Lake Oswego residents aged 25 and older hold a bachelor's degree or higher, against 35.7% for the US. We would write detailed treatment pages first and build the SEO work on them.
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What Our Clients Say
I’ve had a great experience working with Medi-Edge. They helped design and build our website and have also been handling our SEO and online advertising. I’ve been very satisfied with both the quality of their work and the results so far. Kellen, the owner, has been especially great to work with. He’s been very responsive, helpful, and personally involved whenever I’ve had questions or needed assistance. It’s been nice working with a company where the owner is accessible and genuinely cares about making sure you’re happy with the service. Overall, the entire team has been easy to work with and understands the needs of a dental practice. I would definitely recommend Medi-Edge to other dental /medical practices looking for help with their website, SEO, and digital marketing.
As a fairly new business going into our 5th year I can say this company truly walks it like they talk it. There are many companies promising new companies the stars and the moon and as a new business you have to take risks and invest. If your looking stop and sign up with this company, constant communication, monthly updates, and can always reach them whenever you need an update to your website or help with your google business. I'm glad we found this gem and we always keep it real at IMED DTLA so if your a new business this is your sign. Not only are the prices reasonable the work is amazing and efficient!
I’ve had a great experience with media-edge marketing Kellen and his team are very responsive and always get to my requests in a timely manner. They are also kind, flexible and seem to care about my business and success which is important to me as a new small business owner. Looking forward to growing with them!
Quoted word for word from our Google reviews. Read them on Google
Talk to Us About Your Lake Oswego Practice
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Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing, a medical marketing agency based in Vista, California, works remotely with practices across the United States. Browse all location pages or see our services.