Lake in the Hills, IL: Marketing for Dental & Medical Practices
Public data on Lake in the Hills, and what we would do first for a practice there because of it.
Why Medical Practices Choose Medi-Edge
5.0★ Google Rating
HIPAA Compliant
Every website, campaign & workflow
Medical-First Approach
Proper terminology & compliance built in
10M+ Social Views
On the social accounts we manage
Medical Websites That Convert Patients
HIPAA-compliant, mobile-first websites built exclusively for healthcare practices — custom-designed to rank, attract, and grow your patient base.
Lake in the Hills at a glance
Furthest from the US: share of residents 65 and older (10.0% against 17.2%), then median household income ($117,151 against $80,734).
- Residents, July 2025 estimate28,590Down 1.4% from the April 2020 base of 28,987
- Median household income$117,151Well above both Illinois ($83,390) and the US ($80,734)
- Median age36.8Below both Illinois (39.0) and the US (38.9)
- Residents 65 and older10.0%Well below both Illinois (17.0%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)35.8%Below Illinois (37.9%), close to the US (35.7%)
- Speak Spanish at home (residents 5+)13.0%Below both Illinois (14.0%) and the US (13.6%)
The share of residents 65 and older is where Lake in the Hills and Algonquin (1 mile apart) differ most: 10.0% against 15.0%, then the share who speak Spanish at home (13.0% against 9.3%).
Who practices in Lake in the Hills
NPI-registered providers with a practice address in Lake in the Hills, by primary specialty (people, not offices). Per resident, chiropractors are the group furthest above the US (1.6 times the US rate) and plastic surgeons the lowest (none registered).
| Specialty | In Lake in the Hills | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 16 | 1 per 1,787 | 1 per 1,340 | Well below |
| Chiropractors | 14 | 1 per 2,042 | 1 per 3,311 | Well above |
| Dermatologists | 0 | – | 1 per 17,857 | Well below |
| Physical therapists | 25 | 1 per 1,144 | 1 per 1,181 | Above |
| Optometrists | 5 | 1 per 5,718 | 1 per 5,291 | Below |
| Podiatrists | 0 | – | 1 per 14,706 | Well below |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Local healthcare landscape in Lake in the Hills
Northwestern Medicine Huntley Hospital lists its address as 1400 Haligus Road, Huntley, Illinois, and describes itself as an extension of Northwestern Medicine McHenry Hospital and says it opened in 2016 in Huntley, Illinois. Its campus also features an Immediate Care Center, physician offices, a fitness center, and health and wellness services. Northwestern Medicine McHenry Hospital describes itself as an acute care teaching hospital located in McHenry, Illinois, at 4201 West Medical Center Drive. The village's Comprehensive Plan says the pattern of large residential subdivisions defines the neighborhoods of the Village, and that the form of its residential areas varies from a grid street pattern in the older portions near Woods Creek Lake to curvilinear streets in more modern subdivisions. It describes the Lake in the Hills Roots District as including Village-owned sites and private properties generally located along Crystal Lake Road, and refers to the Sumner Glen and Meadowbrook neighborhoods.
Neighborhoods and areas
- Lake in the Hills Roots District
- Sumner Glen
- Meadowbrook
Sources for this section
Private-sector health care employers in McHenry County, 2024
Annual averages for 2024, county-wide. 44.8% of these establishments are offices of other health practitioners, well above the US share of 27.8%.
- Ambulatory health care establishments440Average employment 3,788
- Offices of physicians91
- Offices of dentists106
- Offices of other health practitioners197
What we'd prioritize for a Lake in the Hills practice
Picked from the figures above by fixed rules.
Room to stand out for dermatologists
None of the NPI-registered dermatologists list a practice address in Lake in the Hills; nationally there is one for every 17,857 residents. That leaves fewer local competitors for a dermatologist in search; see our marketing for dermatologists.
Keep the patients you already have
Between April 2020 and July 2025, Lake in the Hills lost 397 residents (−1.4%). With fewer newcomers, patient texting comes first, so existing patients keep coming back.
Put elective and cash-pay services first
The median household income in Lake in the Hills is $117,151, against $80,734 for the US. We would give elective work its own pages and budget, backed by Google and Facebook ads.
A crowded field for chiropractors
1.6 times the US number of NPI-registered chiropractors per resident (one per 2,042 residents). A chiropractor here needs a clear focus and real reviews: see our marketing for chiropractors.
Want this plan for your practice?
We review your website, SEO, Google Ads and booking flow, then send a personalized video showing what we would fix first. Free, with no obligation.
What Our Clients Say
I’ve had a great experience working with Medi-Edge. They helped design and build our website and have also been handling our SEO and online advertising. I’ve been very satisfied with both the quality of their work and the results so far. Kellen, the owner, has been especially great to work with. He’s been very responsive, helpful, and personally involved whenever I’ve had questions or needed assistance. It’s been nice working with a company where the owner is accessible and genuinely cares about making sure you’re happy with the service. Overall, the entire team has been easy to work with and understands the needs of a dental practice. I would definitely recommend Medi-Edge to other dental /medical practices looking for help with their website, SEO, and digital marketing.
As a fairly new business going into our 5th year I can say this company truly walks it like they talk it. There are many companies promising new companies the stars and the moon and as a new business you have to take risks and invest. If your looking stop and sign up with this company, constant communication, monthly updates, and can always reach them whenever you need an update to your website or help with your google business. I'm glad we found this gem and we always keep it real at IMED DTLA so if your a new business this is your sign. Not only are the prices reasonable the work is amazing and efficient!
I’ve had a great experience with media-edge marketing Kellen and his team are very responsive and always get to my requests in a timely manner. They are also kind, flexible and seem to care about my business and success which is important to me as a new small business owner. Looking forward to growing with them!
Quoted word for word from our Google reviews. Read them on Google
Talk to Us About Your Lake in the Hills Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing, a medical marketing agency based in Vista, California, works remotely with practices across the United States. Browse all location pages or see our services.