Kent, OH: Marketing for Dental & Medical Practices
What the public data says about Kent, and the first steps we would take for a practice there as a result.
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Kent at a glance
The two figures furthest from the US are the share of residents who speak Spanish at home (1.3% against 13.6%) and the median household income ($42,964 against $80,734).
- Residents, July 2025 estimate27,737Down 1.6% from the April 2020 base of 28,195
- Median household income$42,964Well below both Ohio ($71,389) and the US ($80,734)
- Median age23.8Well below both Ohio (39.7) and the US (38.9)
- Residents 65 and older11.4%Well below both Ohio (18.3%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)47.1%Well above both Ohio (31.5%) and the US (35.7%)
- Speak Spanish at home (residents 5+)1.3%Well below both Ohio (2.6%) and the US (13.6%)
Beside Stow, 4 miles away, Kent differs most on the share who speak Spanish at home: 1.3% against 0.5%; next comes the median household income ($42,964 against $93,727).
Local healthcare landscape in Kent
The City of Kent runs its own Health Department, and its strategy report says Kent has maintained a state-accredited local Health Department. Kent State University has a College of Public Health and Health Sciences, and its student health page (kent.edu/uhs), at 1500 Eastway Drive, points to health services through NEOMED. The strategy report also describes Kent's neighborhoods one by one. It says the South End Neighborhood holds a special place in Kent history as home to many of the early trades-workers, places the historic Davey Neighborhood near river trails and downtown, and describes Crain to Main as having downtown Kent at one end and Kent State University at the other. The same section names West River, Riverbend, University Woods, University Heights and Forest Lakes.
Neighborhoods and areas
- South End
- Davey Neighborhood
- West River
- Riverbend
- University Woods
- University Heights
- Crain to Main
- Forest Lakes
Sources for this section
Who practices in Kent
NPI-registered providers with a practice address in Kent, by primary specialty (people, not offices). Per resident, Kent is furthest above the US among podiatrists (2.1 times the US rate) and lowest among plastic surgeons (none registered).
| Specialty | In Kent | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 12 | 1 per 2,311 | 1 per 1,340 | Well below |
| Chiropractors | 2 | 1 per 13,868 | 1 per 3,311 | Well below |
| Dermatologists | 0 | – | 1 per 17,857 | Well below |
| Physical therapists | 10 | 1 per 2,774 | 1 per 1,181 | Well below |
| Optometrists | 7 | 1 per 3,962 | 1 per 5,291 | Well above |
| Podiatrists | 4 | 1 per 6,934 | 1 per 14,706 | Well above |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Private-sector health care employers in Portage County, 2024
2024 annual averages for the whole county. Offices of dentists are 22.0% of them, above the US share of 18.5%.
- Ambulatory health care establishments186Average employment 1,931
- Offices of physicians58
- Offices of dentists41
- Offices of other health practitioners50
What we'd prioritize for a Kent practice
Chosen by fixed rules from the figures above.
Room to stand out for dermatologists
No NPI-registered dermatologists list a practice address in Kent (nationally there is one for every 17,857 residents). Fewer local competitors in search for a dermatologist. See our marketing for dermatologists.
Hold on to existing patients
Kent had 458 fewer residents in July 2025 than in April 2020 (−1.6%). With fewer new residents arriving, we would set up patient texting first, to keep existing patients coming back.
Put insurance and payment options up front
Median household income $42,964 (US $80,734). We would list plans accepted and financing options on every page of the website.
Start local SEO early
Counting all seven provider groups on this page, Kent has 12.6 NPI-registered providers per 10,000 residents; the US has 22.3. The thinnest group is dermatologists, with none registered. Fewer competitors to outrank: we would start with local SEO.
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What Our Clients Say
I’ve had a great experience working with Medi-Edge. They helped design and build our website and have also been handling our SEO and online advertising. I’ve been very satisfied with both the quality of their work and the results so far. Kellen, the owner, has been especially great to work with. He’s been very responsive, helpful, and personally involved whenever I’ve had questions or needed assistance. It’s been nice working with a company where the owner is accessible and genuinely cares about making sure you’re happy with the service. Overall, the entire team has been easy to work with and understands the needs of a dental practice. I would definitely recommend Medi-Edge to other dental /medical practices looking for help with their website, SEO, and digital marketing.
As a fairly new business going into our 5th year I can say this company truly walks it like they talk it. There are many companies promising new companies the stars and the moon and as a new business you have to take risks and invest. If your looking stop and sign up with this company, constant communication, monthly updates, and can always reach them whenever you need an update to your website or help with your google business. I'm glad we found this gem and we always keep it real at IMED DTLA so if your a new business this is your sign. Not only are the prices reasonable the work is amazing and efficient!
I’ve had a great experience with media-edge marketing Kellen and his team are very responsive and always get to my requests in a timely manner. They are also kind, flexible and seem to care about my business and success which is important to me as a new small business owner. Looking forward to growing with them!
Quoted word for word from our Google reviews. Read them on Google
Planning Marketing for a Kent Practice? Talk to Us
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Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing, a medical marketing agency based in Vista, California, works remotely with practices across the United States. Browse all location pages or see our services.