Hobart, IN: Marketing for Dental & Medical Practices
Public data on Hobart, and what we would do first for a practice there because of it.
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Hobart at a glance
The two figures furthest from the US are the share of residents who speak Spanish at home (5.9% against 13.6%) and the share with a bachelor's degree or higher (21.2% against 35.7%).
- Residents, July 2025 estimate29,298Down 1.5% from the April 2020 base of 29,748
- Median household income$75,160Above Indiana ($71,957), below the US ($80,734)
- Median age39.5Above Indiana (38.1), close to the US (38.9)
- Residents 65 and older15.2%Below both Indiana (16.8%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)21.2%Well below both Indiana (29.5%) and the US (35.7%)
- Speak Spanish at home (residents 5+)5.9%Above Indiana (5.5%), well below the US (13.6%)
Beside Gary, 6 miles away, Hobart differs most on the median household income: $75,160 against $38,731; next comes the share with a bachelor's degree or higher (21.2% against 14.8%).
Local healthcare landscape in Hobart
Powers Health lists St. Mary Medical Center at 1500 S. Lake Park Ave. in Hobart, with services that include emergency care, cardiac rehab, sleep medicine and wound and ostomy care. The city's history page says the town plat was recorded in 1849 and that the millpond created by the dam on Deep River became known as Lake George. Hobart's community profile describes a Downtown Lakefront District and a Route 30 Corridor, and its 2040 Comprehensive Plan lists downtown Hobart, Lake George, Hobart Nature District and Oak Savannah Prairie among the areas where enhanced bicycle connectivity could facilitate more visits. The same plan refers to the Hobart Marsh Master Plan, which the city created to better connect Hobart's conservation lands.
Neighborhoods and areas
- Downtown Lakefront District
- Lake George
- Hobart Nature District
- Oak Savannah Prairie
- Hobart Marsh
Sources for this section
Who practices in Hobart
NPI-registered providers with a practice address in Hobart, by primary specialty (people, not offices). Per resident, physical therapists are the group closest to the US rate (0.6 times the US rate) and plastic surgeons the lowest (none registered).
| Specialty | In Hobart | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 13 | 1 per 2,254 | 1 per 1,340 | Well below |
| Chiropractors | 5 | 1 per 5,860 | 1 per 3,311 | Well below |
| Dermatologists | 0 | – | 1 per 17,857 | Well below |
| Physical therapists | 15 | 1 per 1,953 | 1 per 1,181 | Well below |
| Optometrists | 3 | 1 per 9,766 | 1 per 5,291 | Well below |
| Podiatrists | 1 | 1 per 29,298 | 1 per 14,706 | Well below |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Private-sector health care employers in Lake County, 2024
2024 annual averages for the whole county. 19.4% of these establishments are offices of dentists, above the US share of 18.5%.
- Ambulatory health care establishments1,008Average employment 13,119
- Offices of physicians332
- Offices of dentists196
- Offices of other health practitioners268
What we'd prioritize for a Hobart practice
Chosen by fixed rules from the figures above.
An opening for dermatologists
No NPI-registered dermatologists list a practice address in Hobart (nationally there is one for every 17,857 residents). That leaves fewer local competitors for a dermatologist in search; see our marketing for dermatologists.
Start local SEO early
Counting all seven provider groups on this page, Hobart has 12.6 NPI-registered providers per 10,000 residents; the US has 22.3. Dermatologists are the thinnest group, with none registered. Fewer competitors to outrank: we would start with local SEO.
Keep the patients you already have
Between April 2020 and July 2025, Hobart lost 450 residents (−1.5%). With fewer new residents arriving, we would set up patient texting first, to keep existing patients coming back.
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What Our Clients Say
I’ve had a great experience working with Medi-Edge. They helped design and build our website and have also been handling our SEO and online advertising. I’ve been very satisfied with both the quality of their work and the results so far. Kellen, the owner, has been especially great to work with. He’s been very responsive, helpful, and personally involved whenever I’ve had questions or needed assistance. It’s been nice working with a company where the owner is accessible and genuinely cares about making sure you’re happy with the service. Overall, the entire team has been easy to work with and understands the needs of a dental practice. I would definitely recommend Medi-Edge to other dental /medical practices looking for help with their website, SEO, and digital marketing.
As a fairly new business going into our 5th year I can say this company truly walks it like they talk it. There are many companies promising new companies the stars and the moon and as a new business you have to take risks and invest. If your looking stop and sign up with this company, constant communication, monthly updates, and can always reach them whenever you need an update to your website or help with your google business. I'm glad we found this gem and we always keep it real at IMED DTLA so if your a new business this is your sign. Not only are the prices reasonable the work is amazing and efficient!
I’ve had a great experience with media-edge marketing Kellen and his team are very responsive and always get to my requests in a timely manner. They are also kind, flexible and seem to care about my business and success which is important to me as a new small business owner. Looking forward to growing with them!
Quoted word for word from our Google reviews. Read them on Google
Talk to Us About Your Hobart Practice
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Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
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