Hilliard, OH: Marketing for Dental & Medical Practices
What the public data says about Hilliard, and the first steps we would take for a practice there as a result.
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Local healthcare landscape in Hilliard
Hilliard launched a process called Hilliard by Design to update its 2011 comprehensive plan, and the plan was approved in the spring of 2023. The plan's Focus Areas chapter describes Old Hilliard as the city's historic downtown core defined by the original street grid and the Franklin County Fairgrounds. The I-270 Corridor includes Hilliard's portions of the Mill Run development. The Big Darby Area includes land along the western edge of the city's utility service area. The plan says the Nationwide Childrens/Ohio Health, Giant Eagle Center and Lifestyles Community area on Britton Parkway would also be considered a mixed-use district, one that includes medical/office, restaurant/retail and residential in a walkable area. Mount Carmel's history timeline records plans for a medical campus in Hilliard, Ohio, and lists the opening of Mount Carmel Hilliard.
Neighborhoods and areas
- Old Hilliard
- Mill Run
- Big Darby Area
Sources for this section
Hilliard at a glance
Furthest from the US: share of residents who speak Spanish at home (2.5% against 13.6%), then share with a bachelor's degree or higher (60.3% against 35.7%).
- Residents, July 2025 estimate38,898Up 4.7% from the April 2020 base of 37,160
- Median household income$128,189Well above both Ohio ($71,389) and the US ($80,734)
- Median age35.8Below both Ohio (39.7) and the US (38.9)
- Residents 65 and older11.5%Well below both Ohio (18.3%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)60.3%Well above both Ohio (31.5%) and the US (35.7%)
- Speak Spanish at home (residents 5+)2.5%Below Ohio (2.6%), well below the US (13.6%)
Beside Upper Arlington, 5 miles away, Hilliard differs most on the share who speak Spanish at home: 2.5% against 1.6%; next comes the share of residents 65 and older (11.5% against 17.7%).
Who practices in Hilliard
NPI-registered providers with a practice address in Hilliard, by primary specialty (people, not offices). Per resident, Hilliard is furthest above the US among physical therapists (2.0 times the US rate) and lowest among plastic surgeons (none matched inside the city).
| Specialty | In Hilliard | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 38 | 1 per 1,024 | 1 per 1,340 | Well above |
| Chiropractors | 18 | 1 per 2,161 | 1 per 3,311 | Well above |
| Dermatologists | 4 | 1 per 9,725 | 1 per 17,857 | Well above |
| Physical therapists | 67 | 1 per 581 | 1 per 1,181 | Well above |
| Optometrists | 8 | 1 per 4,862 | 1 per 5,291 | Above |
| Podiatrists | 2 | 1 per 19,449 | 1 per 14,706 | Well below |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
These counts include only providers whose practice address the Census Geocoder places inside Hilliard (384 of 414 providers' practice addresses in the surrounding ZIP codes matched), so they are a minimum: providers at addresses the geocoder could not match are left out.
Private-sector health care employers in Franklin County, 2024
Annual averages for 2024, county-wide. Offices of other health practitioners are 23.6% of them, below the US share of 27.8%.
- Ambulatory health care establishments3,277Average employment 53,813
- Offices of physicians1,018
- Offices of dentists550
- Offices of other health practitioners773
What we'd prioritize for a Hilliard practice
Picked from the figures above by fixed rules.
Room to stand out for plastic surgeons
No NPI-registered plastic surgeons list a practice address in Hilliard (nationally there is one for every 58,824 residents). That leaves fewer local competitors for a plastic surgeon in search; see our marketing for plastic surgeons.
Stand out among the physical therapists already here
Hilliard has 2.0 times the US number of NPI-registered physical therapists per resident, one for every 581 residents. A physical therapist here needs a clear focus and real reviews: see our marketing for physical therapists.
Lead with elective and cash-pay services
The median household income in Hilliard is $128,189, against $80,734 for the US. Elective work earns its own pages and budget, with Google and Facebook ads.
Reviews and your Google Business Profile first
Hilliard has one NPI-registered dentist for every 1,024 residents, against one per 1,340 nationally. The Google Business Profile comes first, then review management.
Want this plan for your practice?
We review your website, SEO, Google Ads and booking flow, then send a personalized video showing what we would fix first. Free, with no obligation.
What Our Clients Say
I’ve had a great experience working with Medi-Edge. They helped design and build our website and have also been handling our SEO and online advertising. I’ve been very satisfied with both the quality of their work and the results so far. Kellen, the owner, has been especially great to work with. He’s been very responsive, helpful, and personally involved whenever I’ve had questions or needed assistance. It’s been nice working with a company where the owner is accessible and genuinely cares about making sure you’re happy with the service. Overall, the entire team has been easy to work with and understands the needs of a dental practice. I would definitely recommend Medi-Edge to other dental /medical practices looking for help with their website, SEO, and digital marketing.
As a fairly new business going into our 5th year I can say this company truly walks it like they talk it. There are many companies promising new companies the stars and the moon and as a new business you have to take risks and invest. If your looking stop and sign up with this company, constant communication, monthly updates, and can always reach them whenever you need an update to your website or help with your google business. I'm glad we found this gem and we always keep it real at IMED DTLA so if your a new business this is your sign. Not only are the prices reasonable the work is amazing and efficient!
I’ve had a great experience with media-edge marketing Kellen and his team are very responsive and always get to my requests in a timely manner. They are also kind, flexible and seem to care about my business and success which is important to me as a new small business owner. Looking forward to growing with them!
Quoted word for word from our Google reviews. Read them on Google
Planning Marketing for a Hilliard Practice? Talk to Us
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- Census Geocoder, 2020 census blocks (2020 and current address ranges)
- Census 2020 Block Assignment Files
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts are NPI records whose practice address the Census Geocoder places inside Hilliard, using 2020 census blocks.
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