Hilliard, OH

Hilliard, OH: Marketing for Dental & Medical Practices

What the public data says about Hilliard, and the first steps we would take for a practice there as a result.

38,898residents (2025 estimate)
38NPI-registered dentists
$128,189median household income

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Local context

Local healthcare landscape in Hilliard

Hilliard launched a process called Hilliard by Design to update its 2011 comprehensive plan, and the plan was approved in the spring of 2023. The plan's Focus Areas chapter describes Old Hilliard as the city's historic downtown core defined by the original street grid and the Franklin County Fairgrounds. The I-270 Corridor includes Hilliard's portions of the Mill Run development. The Big Darby Area includes land along the western edge of the city's utility service area. The plan says the Nationwide Childrens/Ohio Health, Giant Eagle Center and Lifestyles Community area on Britton Parkway would also be considered a mixed-use district, one that includes medical/office, restaurant/retail and residential in a walkable area. Mount Carmel's history timeline records plans for a medical campus in Hilliard, Ohio, and lists the opening of Mount Carmel Hilliard.

Residents

Hilliard at a glance

Furthest from the US: share of residents who speak Spanish at home (2.5% against 13.6%), then share with a bachelor's degree or higher (60.3% against 35.7%).

  • Residents, July 2025 estimate38,898Up 4.7% from the April 2020 base of 37,160
  • Median household income$128,189Well above both Ohio ($71,389) and the US ($80,734)
  • Median age35.8Below both Ohio (39.7) and the US (38.9)
  • Residents 65 and older11.5%Well below both Ohio (18.3%) and the US (17.2%)
  • Bachelor's degree or higher (residents 25+)60.3%Well above both Ohio (31.5%) and the US (35.7%)
  • Speak Spanish at home (residents 5+)2.5%Below Ohio (2.6%), well below the US (13.6%)

Beside Upper Arlington, 5 miles away, Hilliard differs most on the share who speak Spanish at home: 2.5% against 1.6%; next comes the share of residents 65 and older (11.5% against 17.7%).

Providers

Who practices in Hilliard

NPI-registered providers with a practice address in Hilliard, by primary specialty (people, not offices). Per resident, Hilliard is furthest above the US among physical therapists (2.0 times the US rate) and lowest among plastic surgeons (none matched inside the city).

SpecialtyIn HilliardResidents per providerUSAgainst the US
Dentists381 per 1,0241 per 1,340Well above
Chiropractors181 per 2,1611 per 3,311Well above
Dermatologists41 per 9,7251 per 17,857Well above
Physical therapists671 per 5811 per 1,181Well above
Optometrists81 per 4,8621 per 5,291Above
Podiatrists21 per 19,4491 per 14,706Well below
Plastic surgeons0–1 per 58,824Well below

These counts include only providers whose practice address the Census Geocoder places inside Hilliard (384 of 414 providers' practice addresses in the surrounding ZIP codes matched), so they are a minimum: providers at addresses the geocoder could not match are left out.

Employers

Private-sector health care employers in Franklin County, 2024

Annual averages for 2024, county-wide. Offices of other health practitioners are 23.6% of them, below the US share of 27.8%.

  • Ambulatory health care establishments3,277Average employment 53,813
  • Offices of physicians1,018
  • Offices of dentists550
  • Offices of other health practitioners773
Our plan

What we'd prioritize for a Hilliard practice

Picked from the figures above by fixed rules.

  1. Room to stand out for plastic surgeons

    No NPI-registered plastic surgeons list a practice address in Hilliard (nationally there is one for every 58,824 residents). That leaves fewer local competitors for a plastic surgeon in search; see our marketing for plastic surgeons.

  2. Stand out among the physical therapists already here

    Hilliard has 2.0 times the US number of NPI-registered physical therapists per resident, one for every 581 residents. A physical therapist here needs a clear focus and real reviews: see our marketing for physical therapists.

  3. Lead with elective and cash-pay services

    The median household income in Hilliard is $128,189, against $80,734 for the US. Elective work earns its own pages and budget, with Google and Facebook ads.

  4. Reviews and your Google Business Profile first

    Hilliard has one NPI-registered dentist for every 1,024 residents, against one per 1,340 nationally. The Google Business Profile comes first, then review management.

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Sources

Provider counts are NPI records whose practice address the Census Geocoder places inside Hilliard, using 2020 census blocks.

Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.