Dental & Medical Practice Marketing in Gurnee, IL
What the public data says about Gurnee, and the first steps we would take for a practice there as a result.
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Gurnee at a glance
Furthest from the US: share with a bachelor's degree or higher (56.7% against 35.7%), then median household income ($119,628 against $80,734).
- Residents, July 2025 estimate30,458Down 0.8% from the April 2020 base of 30,711
- Median household income$119,628Well above both Illinois ($83,390) and the US ($80,734)
- Median age40.1Close to Illinois (39.0), above the US (38.9)
- Residents 65 and older15.5%Below both Illinois (17.0%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)56.7%Well above both Illinois (37.9%) and the US (35.7%)
- Speak Spanish at home (residents 5+)11.0%Well below Illinois (14.0%), below the US (13.6%)
Beside Waukegan, 3 miles away, Gurnee differs most on the share who speak Spanish at home: 11.0% against 47.1%; next comes the share with a bachelor's degree or higher (56.7% against 20.9%).
Local healthcare landscape in Gurnee
Northwestern Medicine Gurnee is on West Grand Avenue in Gurnee, and its page lists primary care, sports medicine, radiology, laboratory services and an Immediate Care Center. The page refers to providers who serve on the medical staff of Northwestern Memorial Hospital and/or Northwestern Medicine Lake Forest Hospital, and Lake Forest Hospital's own page places it on North Westmoreland Road in Lake Forest. The Village's Compass 2040 comprehensive plan, adopted October 5, 2020, has a Community Character Areas chapter that names four areas, among them the Village Center and the East Grand Gateway, and it also describes a Washington and Milwaukee Subarea. It records that Gurnee approved the Village Center Development Plan in 1979, and it also pictures the Heather Ridge Neighborhood.
Neighborhoods and areas
- Village Center
- East Grand Gateway
- Washington and Milwaukee
- Heather Ridge
Sources for this section
Who practices in Gurnee
NPI-registered providers with a practice address in Gurnee, by primary specialty (people, not offices). Per resident, podiatrists are the group furthest above the US (3.4 times the US rate) and plastic surgeons the lowest (none registered).
| Specialty | In Gurnee | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 49 | 1 per 622 | 1 per 1,340 | Well above |
| Chiropractors | 12 | 1 per 2,538 | 1 per 3,311 | Well above |
| Dermatologists | 2 | 1 per 15,229 | 1 per 17,857 | Above |
| Physical therapists | 68 | 1 per 448 | 1 per 1,181 | Well above |
| Optometrists | 15 | 1 per 2,031 | 1 per 5,291 | Well above |
| Podiatrists | 7 | 1 per 4,351 | 1 per 14,706 | Well above |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Private-sector health care employers in Lake County, 2024
Annual averages for 2024, county-wide. Offices of dentists are 24.6% of them, well above the US share of 18.5%.
- Ambulatory health care establishments1,354Average employment 10,918
- Offices of physicians391
- Offices of dentists333
- Offices of other health practitioners444
What we'd prioritize for a Gurnee practice
Picked from the figures above by fixed rules.
Room to stand out for plastic surgeons
No NPI-registered plastic surgeons list a practice address in Gurnee (nationally there is one for every 58,824 residents). Fewer local competitors in search for a plastic surgeon. See our marketing for plastic surgeons.
Reviews and your Google Business Profile first
One NPI-registered dentist per 622 residents in Gurnee (US: one per 1,340). That is 2.2 times the national rate. The Google Business Profile comes first, then review management.
Stand out among the physical therapists already here
Gurnee has 2.6 times the US number of NPI-registered physical therapists per resident, one for every 448 residents. A clear focus and real reviews matter for a physical therapist here; see our marketing for physical therapists.
Put elective and cash-pay services first
Gurnee has a median household income of $119,628; the US median is $80,734. Elective work earns its own pages and budget, with Google and Facebook ads.
Want this plan for your practice?
We review your website, SEO, Google Ads and booking flow, then send a personalized video showing what we would fix first. Free, with no obligation.
What Our Clients Say
I’ve had a great experience working with Medi-Edge. They helped design and build our website and have also been handling our SEO and online advertising. I’ve been very satisfied with both the quality of their work and the results so far. Kellen, the owner, has been especially great to work with. He’s been very responsive, helpful, and personally involved whenever I’ve had questions or needed assistance. It’s been nice working with a company where the owner is accessible and genuinely cares about making sure you’re happy with the service. Overall, the entire team has been easy to work with and understands the needs of a dental practice. I would definitely recommend Medi-Edge to other dental /medical practices looking for help with their website, SEO, and digital marketing.
As a fairly new business going into our 5th year I can say this company truly walks it like they talk it. There are many companies promising new companies the stars and the moon and as a new business you have to take risks and invest. If your looking stop and sign up with this company, constant communication, monthly updates, and can always reach them whenever you need an update to your website or help with your google business. I'm glad we found this gem and we always keep it real at IMED DTLA so if your a new business this is your sign. Not only are the prices reasonable the work is amazing and efficient!
I’ve had a great experience with media-edge marketing Kellen and his team are very responsive and always get to my requests in a timely manner. They are also kind, flexible and seem to care about my business and success which is important to me as a new small business owner. Looking forward to growing with them!
Quoted word for word from our Google reviews. Read them on Google
Talk to Us About Your Gurnee Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.