Dental & Medical Practice Marketing in Franklin, IN
Public data on Franklin, and what we would do first for a practice there because of it.
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Franklin at a glance
Furthest from the US: share of residents who speak Spanish at home (1.3% against 13.6%), then share with a bachelor's degree or higher (27.8% against 35.7%).
- Residents, July 2025 estimate26,743Up 5.6% from the April 2020 base of 25,326
- Median household income$82,380Above Indiana ($71,957), close to the US ($80,734)
- Median age34.5Below both Indiana (38.1) and the US (38.9)
- Residents 65 and older15.5%Below both Indiana (16.8%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)27.8%Below Indiana (29.5%), well below the US (35.7%)
- Speak Spanish at home (residents 5+)1.3%Well below both Indiana (5.5%) and the US (13.6%)
Beside Greenwood, 8 miles away, Franklin differs most on the share who speak Spanish at home: 1.3% against 5.6%; next comes the share with a bachelor's degree or higher (27.8% against 33.4%).
Who practices in Franklin
People, not offices: each row counts NPI-registered providers whose practice address is in Franklin, by primary specialty. Per resident, Franklin is furthest above the US among podiatrists (1.6 times the US rate) and lowest among plastic surgeons (none registered).
| Specialty | In Franklin | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 15 | 1 per 1,783 | 1 per 1,340 | Well below |
| Chiropractors | 7 | 1 per 3,820 | 1 per 3,311 | Below |
| Dermatologists | 1 | 1 per 26,743 | 1 per 17,857 | Well below |
| Physical therapists | 23 | 1 per 1,163 | 1 per 1,181 | Close |
| Optometrists | 8 | 1 per 3,343 | 1 per 5,291 | Well above |
| Podiatrists | 3 | 1 per 8,914 | 1 per 14,706 | Well above |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Local healthcare landscape in Franklin
Johnson Memorial Health lists its address as 1125 West Jefferson Street in Franklin and says it provides healthcare to Johnson County and surrounding areas. Its locations page adds that, besides the hospital, it provides services at Immediate and Primary Care Centers throughout Johnson County. The city's 2026 comprehensive plan, adopted July 6, 2026, places Johnson Memorial Hospital in the portion of West Jefferson Street that also includes the Johnson County Fairgrounds, Otterbein SeniorLife Community, Creekside Elementary School and Custer Baker Middle School. That plan calls Downtown Franklin the center of the Franklin Arts District, and the city's 2013 comprehensive plan notes homes built in Fairway Lakes and other subdivisions.
Neighborhoods and areas
- Downtown Franklin
- Franklin Arts District
- Fairway Lakes
Sources for this section
Private-sector health care employers in Johnson County, 2024
Annual averages for 2024, county-wide. Offices of physicians are 21.1% of them, well below the US share of 32.6%.
- Ambulatory health care establishments304Average employment 4,037
- Offices of physicians64
- Offices of dentists65
- Offices of other health practitioners105
What we'd prioritize for a Franklin practice
Chosen by fixed rules from the figures above.
Room to stand out for plastic surgeons
No NPI-registered plastic surgeons list a practice address in Franklin (nationally there is one for every 58,824 residents). That leaves fewer local competitors for a plastic surgeon in search; see our marketing for plastic surgeons.
Be easy to find for people who just moved here
Franklin grew by 1,417 residents (+5.6%) between April 2020 and July 2025. With that many new residents, we would start with maps and directory listings.
Show the practice on social media
The median age in Franklin is 34.5, against 38.9 for the US. Our social media plan includes regular posts showing the team and the office.
Set the practice apart from nearby dental offices
In Johnson County, 21.4% of private-sector ambulatory health care establishments are dentist offices (US 18.5%). Here a dental practice should be known for one thing; see our dental practice marketing.
Want this plan for your practice?
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What Our Clients Say
I’ve had a great experience working with Medi-Edge. They helped design and build our website and have also been handling our SEO and online advertising. I’ve been very satisfied with both the quality of their work and the results so far. Kellen, the owner, has been especially great to work with. He’s been very responsive, helpful, and personally involved whenever I’ve had questions or needed assistance. It’s been nice working with a company where the owner is accessible and genuinely cares about making sure you’re happy with the service. Overall, the entire team has been easy to work with and understands the needs of a dental practice. I would definitely recommend Medi-Edge to other dental /medical practices looking for help with their website, SEO, and digital marketing.
As a fairly new business going into our 5th year I can say this company truly walks it like they talk it. There are many companies promising new companies the stars and the moon and as a new business you have to take risks and invest. If your looking stop and sign up with this company, constant communication, monthly updates, and can always reach them whenever you need an update to your website or help with your google business. I'm glad we found this gem and we always keep it real at IMED DTLA so if your a new business this is your sign. Not only are the prices reasonable the work is amazing and efficient!
I’ve had a great experience with media-edge marketing Kellen and his team are very responsive and always get to my requests in a timely manner. They are also kind, flexible and seem to care about my business and success which is important to me as a new small business owner. Looking forward to growing with them!
Quoted word for word from our Google reviews. Read them on Google
Talk to Us About Your Franklin Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing, a medical marketing agency based in Vista, California, works remotely with practices across the United States. Browse all location pages or see our services.