Florence, SC: Marketing for Dental & Medical Practices
What the public data says about Florence, and the first steps we would take for a practice there as a result.
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Florence at a glance
The two figures furthest from the US are the share of residents who speak Spanish at home (3.1% against 13.6%) and the median household income ($56,143 against $80,734).
- Residents, July 2025 estimate41,231Up 3.1% from the April 2020 base of 39,979
- Median household income$56,143Below South Carolina ($69,324), well below the US ($80,734)
- Median age37.8Below South Carolina (40.2), close to the US (38.9)
- Residents 65 and older17.8%Below South Carolina (18.9%), above the US (17.2%)
- Bachelor's degree or higher (residents 25+)30.4%Below both South Carolina (32.1%) and the US (35.7%)
- Speak Spanish at home (residents 5+)3.1%Well below both South Carolina (5.3%) and the US (13.6%)
The share who speak Spanish at home is where Florence and Sumter (38 miles apart) differ most: 3.1% against 5.0%, then the median age (37.8 against 33.6).
Local healthcare landscape in Florence
McLeod Health says the McLeod Regional Medical Center campus in Florence, SC includes its Heart & Vascular Institute, McLeod Center for Cancer Treatment and Research and Children's Hospital, and it traces its start to a house in downtown Florence in 1906. The city's comprehensive plan, adopted June 12, 2023, gives McLeod Regional Medical Center as an example of a major institutional use. Florence's neighborhood meeting list names Williams Heights, Greater Wilson Heights, Woodmont and the Liberty Street Community. The comprehensive plan names Timrod Park Residential (D-4) and Downtown Historic (H-1) zoning overlay districts, and the downtown design guidelines describe seven distinct overlay districts with additional criteria for development.
Neighborhoods and areas
- Williams Heights
- Greater Wilson Heights
- Woodmont
- Liberty Street Community
Sources for this section
Who practices in Florence
NPI-registered providers with a practice address in Florence, by primary specialty (people, not offices). Per resident, Florence is furthest above the US among podiatrists (2.5 times the US rate) and lowest among plastic surgeons (none matched inside the city).
| Specialty | In Florence | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 61 | 1 per 676 | 1 per 1,340 | Well above |
| Chiropractors | 24 | 1 per 1,718 | 1 per 3,311 | Well above |
| Dermatologists | 5 | 1 per 8,246 | 1 per 17,857 | Well above |
| Physical therapists | 73 | 1 per 565 | 1 per 1,181 | Well above |
| Optometrists | 18 | 1 per 2,291 | 1 per 5,291 | Well above |
| Podiatrists | 7 | 1 per 5,890 | 1 per 14,706 | Well above |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
These counts include only providers whose practice address the Census Geocoder places inside Florence (222 of 224 providers' practice addresses in the surrounding ZIP codes matched), so they are a minimum: providers at addresses the geocoder could not match are left out.
Private-sector health care employers in Florence County, 2024
Annual averages for 2024, county-wide. 15.3% of these establishments are offices of other health practitioners, well below the US share of 27.8%.
- Ambulatory health care establishments300Average employment 6,020
- Offices of physicians91
- Offices of dentists48
- Offices of other health practitioners46
What we'd prioritize for a Florence practice
Chosen by fixed rules from the figures above.
An opening for plastic surgeons
None of the NPI-registered plastic surgeons list a practice address in Florence; nationally there is one for every 58,824 residents. That leaves fewer local competitors for a plastic surgeon in search; see our marketing for plastic surgeons.
Start with reviews and the Google Business Profile
One NPI-registered dentist per 676 residents in Florence (US: one per 1,340). We would start with the Google Business Profile and review management.
Stand out among the optometrists already here
2.3 times the US number of NPI-registered optometrists per resident (one per 2,291 residents). A clear focus and real reviews matter for a optometrist here; see our marketing for optometrists.
Insurance and payment options first
The median household income in Florence is $56,143, against $80,734 for the US. Plans accepted and financing belong on every page of the website.
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What Our Clients Say
I’ve had a great experience working with Medi-Edge. They helped design and build our website and have also been handling our SEO and online advertising. I’ve been very satisfied with both the quality of their work and the results so far. Kellen, the owner, has been especially great to work with. He’s been very responsive, helpful, and personally involved whenever I’ve had questions or needed assistance. It’s been nice working with a company where the owner is accessible and genuinely cares about making sure you’re happy with the service. Overall, the entire team has been easy to work with and understands the needs of a dental practice. I would definitely recommend Medi-Edge to other dental /medical practices looking for help with their website, SEO, and digital marketing.
As a fairly new business going into our 5th year I can say this company truly walks it like they talk it. There are many companies promising new companies the stars and the moon and as a new business you have to take risks and invest. If your looking stop and sign up with this company, constant communication, monthly updates, and can always reach them whenever you need an update to your website or help with your google business. I'm glad we found this gem and we always keep it real at IMED DTLA so if your a new business this is your sign. Not only are the prices reasonable the work is amazing and efficient!
I’ve had a great experience with media-edge marketing Kellen and his team are very responsive and always get to my requests in a timely manner. They are also kind, flexible and seem to care about my business and success which is important to me as a new small business owner. Looking forward to growing with them!
Quoted word for word from our Google reviews. Read them on Google
Planning Marketing for a Florence Practice? Talk to Us
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Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- Census Geocoder, 2020 census blocks (2020 and current address ranges)
- Census 2020 Block Assignment Files
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts are NPI records whose practice address the Census Geocoder places inside Florence, using 2020 census blocks.
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