Florence, AZ: Marketing for Dental & Medical Practices
What the public data says about Florence, and the first steps we would take for a practice there as a result.
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Florence at a glance
The two figures furthest from the US are the share with a bachelor's degree or higher (17.3% against 35.7%) and the share of residents who speak Spanish at home (17.6% against 13.6%).
- Residents, July 2025 estimate25,222Down 7.6% from the April 2020 base of 27,294
- Median household income$79,644Close to both Arizona ($79,964) and the US ($80,734)
- Median age43.1Above both Arizona (39.0) and the US (38.9)
- Residents 65 and older21.8%Above Arizona (18.9%), well above the US (17.2%)
- Bachelor's degree or higher (residents 25+)17.3%Well below both Arizona (33.3%) and the US (35.7%)
- Speak Spanish at home (residents 5+)17.6%Below Arizona (19.3%), well above the US (13.6%)
Beside Queen Creek, 16 miles away, Florence differs most on the share with a bachelor's degree or higher: 17.3% against 45.0%; next comes the share who speak Spanish at home (17.6% against 6.8%).
Who practices in Florence
People, not offices: each row counts NPI-registered providers whose practice address is in Florence, by primary specialty. Per resident, Florence is closest to the US rate among dentists (0.3 times the US rate) and lowest among plastic surgeons (none registered).
| Specialty | In Florence | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 5 | 1 per 5,044 | 1 per 1,340 | Well below |
| Chiropractors | 1 | 1 per 25,222 | 1 per 3,311 | Well below |
| Dermatologists | 0 | – | 1 per 17,857 | Well below |
| Physical therapists | 4 | 1 per 6,306 | 1 per 1,181 | Well below |
| Optometrists | 0 | – | 1 per 5,291 | Well below |
| Podiatrists | 0 | – | 1 per 14,706 | Well below |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Local healthcare landscape in Florence
HonorHealth Florence Medical Center is located on N Hunt Highway, just south of E Franklin Road in Florence, and lists emergency care available 24 hours a day, seven days a week, outpatient imaging services, and inpatient and observation care. The HonorHealth primary care office in Florence is on the Florence Medical Center campus. The Town of Florence General Plan says its Character Areas include Historic Florence, Central Florence, Suburban Florence and Rural Southeast Florence, with the Historic Florence Character Area within the Central Florence Character Area and designated as a National Historic District. The plan places Anthem at Merrill Ranch northwest of Downtown on Hunt Highway. It also refers to a Territory Square Plan that follows the North End Framework Vision Plan.
Neighborhoods and areas
- Historic Florence
- Central Florence
- Suburban Florence
- Rural Southeast Florence
- Anthem at Merrill Ranch
Sources for this section
Private-sector health care employers in Pinal County, 2024
Annual averages for 2024, county-wide. Offices of physicians are 23.0% of them, well below the US share of 32.6%.
- Ambulatory health care establishments305Average employment 2,200
- Offices of physicians70
- Offices of dentists58
- Offices of other health practitioners102
What we'd prioritize for a Florence practice
Picked from the figures above by fixed rules.
Room to stand out for dermatologists
None of the NPI-registered dermatologists list a practice address in Florence; nationally there is one for every 17,857 residents. That leaves fewer local competitors for a dermatologist in search; see our marketing for dermatologists.
Hold on to existing patients
Florence had 2,072 fewer residents in July 2025 than in April 2020 (−7.6%). With fewer new residents arriving, we would set up patient texting first, to keep existing patients coming back.
Start local SEO early
Across the seven provider groups on this page, Florence has 4.0 NPI-registered providers per 10,000 residents, against 22.3 for the US. Dermatologists are the thinnest group, with none registered. With fewer competitors to outrank, local SEO comes first.
Easy-to-read pages for Medicare-age services
Residents 65 and older make up 21.8% of Florence, against 17.2% nationally. We would give Medicare-age services their own pages, set in large type with the phone number one tap away (website design).
Want this plan for your practice?
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Arizona advertising rules to know
We check 3 Arizona rules before anything goes live; the Arizona page quotes each one.
What Our Clients Say
I’ve had a great experience working with Medi-Edge. They helped design and build our website and have also been handling our SEO and online advertising. I’ve been very satisfied with both the quality of their work and the results so far. Kellen, the owner, has been especially great to work with. He’s been very responsive, helpful, and personally involved whenever I’ve had questions or needed assistance. It’s been nice working with a company where the owner is accessible and genuinely cares about making sure you’re happy with the service. Overall, the entire team has been easy to work with and understands the needs of a dental practice. I would definitely recommend Medi-Edge to other dental /medical practices looking for help with their website, SEO, and digital marketing.
As a fairly new business going into our 5th year I can say this company truly walks it like they talk it. There are many companies promising new companies the stars and the moon and as a new business you have to take risks and invest. If your looking stop and sign up with this company, constant communication, monthly updates, and can always reach them whenever you need an update to your website or help with your google business. I'm glad we found this gem and we always keep it real at IMED DTLA so if your a new business this is your sign. Not only are the prices reasonable the work is amazing and efficient!
I’ve had a great experience with media-edge marketing Kellen and his team are very responsive and always get to my requests in a timely manner. They are also kind, flexible and seem to care about my business and success which is important to me as a new small business owner. Looking forward to growing with them!
Quoted word for word from our Google reviews. Read them on Google
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Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.