Dental & Medical Practice Marketing in Elizabethtown, KY
Public data on Elizabethtown, and what we would do first for a practice there because of it.
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Elizabethtown at a glance
Furthest from the US: share of residents who speak Spanish at home (3.4% against 13.6%), then median household income ($60,760 against $80,734).
- Residents, July 2025 estimate35,448Up 12.9% from the April 2020 base of 31,388
- Median household income$60,760Below Kentucky ($63,726), well below the US ($80,734)
- Median age35.7Below both Kentucky (39.1) and the US (38.9)
- Residents 65 and older14.9%Below both Kentucky (17.3%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)28.2%Close to Kentucky (27.6%), well below the US (35.7%)
- Speak Spanish at home (residents 5+)3.4%Close to Kentucky (3.4%), well below the US (13.6%)
Beside Louisville, 34 miles away, Elizabethtown differs most on the share who speak Spanish at home: 3.4% against 7.6%; next comes the share with a bachelor's degree or higher (28.2% against 33.8%).
Local healthcare landscape in Elizabethtown
Baptist Health Hardin, formerly Hardin Memorial Hospital, says it opened its doors in February 1954 thanks to the Elizabethtown Lions Club. The city's Envision Elizabethtown 2040 Comprehensive Plan divides Elizabethtown into numbered sub areas and says Baptist Health Hardin is located in the North Dixie sub area, which it describes as centered along North Dixie Avenue/U.S. 31W. The plan defines its Downtown sub area as a multi-block area around the center of downtown Elizabethtown. It also says federal housing funds (CDBG) have been used to focus on the Haycraft neighborhood with infrastructure improvements. The Historic Preservation Commission page says the downtown area centered around the Public Square is a historic district.
Neighborhoods and areas
- North Dixie
- Haycraft
- Downtown
- Public Square
Sources for this section
Who practices in Elizabethtown
NPI-registered providers with a practice address in Elizabethtown, by primary specialty (people, not offices). Per resident, podiatrists are the group furthest above the US (2.5 times the US rate) and plastic surgeons the lowest (none matched inside the city).
| Specialty | In Elizabethtown | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 55 | 1 per 645 | 1 per 1,340 | Well above |
| Chiropractors | 14 | 1 per 2,532 | 1 per 3,311 | Well above |
| Dermatologists | 3 | 1 per 11,816 | 1 per 17,857 | Well above |
| Physical therapists | 50 | 1 per 709 | 1 per 1,181 | Well above |
| Optometrists | 9 | 1 per 3,939 | 1 per 5,291 | Well above |
| Podiatrists | 6 | 1 per 5,908 | 1 per 14,706 | Well above |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
These counts include only providers whose practice address the Census Geocoder places inside Elizabethtown (140 of 163 providers' practice addresses in the surrounding ZIP codes matched), so they are a minimum: providers at addresses the geocoder could not match are left out.
Private-sector health care employers in Hardin County, 2024
Annual averages for 2024, county-wide. 36.8% of these establishments are offices of physicians, above the US share of 32.6%.
- Ambulatory health care establishments250Average employment 1,769
- Offices of physicians92
- Offices of dentists43
- Offices of other health practitioners68
What we'd prioritize for a Elizabethtown practice
Chosen by fixed rules from the figures above.
An opening for plastic surgeons
None of the NPI-registered plastic surgeons list a practice address in Elizabethtown; nationally there is one for every 58,824 residents. That leaves fewer local competitors for a plastic surgeon in search; see our marketing for plastic surgeons.
Make the practice easy to find for new residents
Between April 2020 and July 2025, Elizabethtown added 4,060 residents (+12.9%). With that many new residents, we would start with maps and directory listings.
Reviews and your Google Business Profile first
One NPI-registered dentist per 645 residents in Elizabethtown (US: one per 1,340). That works out to 2.1 times the US rate. We would start with the Google Business Profile and review management.
A crowded field for physical therapists
1.7 times the US number of NPI-registered physical therapists per resident (one per 709 residents). A clear focus and real reviews matter for a physical therapist here; see our marketing for physical therapists.
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What Our Clients Say
I’ve had a great experience working with Medi-Edge. They helped design and build our website and have also been handling our SEO and online advertising. I’ve been very satisfied with both the quality of their work and the results so far. Kellen, the owner, has been especially great to work with. He’s been very responsive, helpful, and personally involved whenever I’ve had questions or needed assistance. It’s been nice working with a company where the owner is accessible and genuinely cares about making sure you’re happy with the service. Overall, the entire team has been easy to work with and understands the needs of a dental practice. I would definitely recommend Medi-Edge to other dental /medical practices looking for help with their website, SEO, and digital marketing.
As a fairly new business going into our 5th year I can say this company truly walks it like they talk it. There are many companies promising new companies the stars and the moon and as a new business you have to take risks and invest. If your looking stop and sign up with this company, constant communication, monthly updates, and can always reach them whenever you need an update to your website or help with your google business. I'm glad we found this gem and we always keep it real at IMED DTLA so if your a new business this is your sign. Not only are the prices reasonable the work is amazing and efficient!
I’ve had a great experience with media-edge marketing Kellen and his team are very responsive and always get to my requests in a timely manner. They are also kind, flexible and seem to care about my business and success which is important to me as a new small business owner. Looking forward to growing with them!
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Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- Census Geocoder, 2020 census blocks (2020 and current address ranges)
- Census 2020 Block Assignment Files
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts are NPI records whose practice address the Census Geocoder places inside Elizabethtown, using 2020 census blocks.
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