Brookings, SD: Marketing for Dental & Medical Practices
Public data on Brookings, and what we would do first for a practice there because of it.
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Brookings at a glance
The two figures furthest from the US are the share of residents who speak Spanish at home (3.4% against 13.6%) and the median age (24.7 against 38.9).
- Residents, July 2025 estimate25,355Up 8.5% from the April 2020 base of 23,379
- Median household income$63,493Below South Dakota ($75,081), well below the US ($80,734)
- Median age24.7Well below both South Dakota (38.0) and the US (38.9)
- Residents 65 and older12.1%Well below both South Dakota (18.0%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)47.5%Well above both South Dakota (31.9%) and the US (35.7%)
- Speak Spanish at home (residents 5+)3.4%Well above South Dakota (2.6%), well below the US (13.6%)
The median age is where Brookings and Sioux Falls (53 miles apart) differ most: 24.7 against 35.5, then the share who speak Spanish at home (3.4% against 4.5%).
Local healthcare landscape in Brookings
Brookings Health System describes itself as a non-profit, city-owned health system at 300 22nd Ave. Its locations include Brookings Hospital, The Neighborhoods at Brookview, Arlington Medical Center and Brookhaven Estates, and it says it serves Brookings and surrounding communities, including Arlington, Badger and Volga. The city's National Register of Historic Districts page names the Commercial Historic District, the Central Residential Historic District, the University Residential Historic District and the Sexauer Seed Historic District. Downtown Brookings has its own master plan, which the City Council voted to approve on October 22, 2024, and its study area encompassed several blocks on all sides of Main Avenue.
Neighborhoods and areas
- Commercial Historic District
- Central Residential Historic District
- University Residential Historic District
- Sexauer Seed Historic District
- Downtown Brookings
Sources for this section
Who practices in Brookings
People, not offices: each row counts NPI-registered providers whose practice address is in Brookings, by primary specialty. Per resident, chiropractors are the group furthest above the US (2.9 times the US rate) and plastic surgeons the lowest (none registered).
| Specialty | In Brookings | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 16 | 1 per 1,585 | 1 per 1,340 | Below |
| Chiropractors | 22 | 1 per 1,153 | 1 per 3,311 | Well above |
| Dermatologists | 0 | – | 1 per 17,857 | Well below |
| Physical therapists | 28 | 1 per 906 | 1 per 1,181 | Well above |
| Optometrists | 7 | 1 per 3,622 | 1 per 5,291 | Well above |
| Podiatrists | 3 | 1 per 8,452 | 1 per 14,706 | Well above |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Private-sector health care employers in Brookings County, 2024
Annual averages for 2024, county-wide. Offices of physicians are 11.3% of them, well below the US share of 32.6%.
- Ambulatory health care establishments53Average employment 500
- Offices of physicians6
- Offices of dentists13
- Offices of other health practitioners24
What we'd prioritize for a Brookings practice
Chosen by fixed rules from the figures above.
An opening for dermatologists
None of the NPI-registered dermatologists list a practice address in Brookings; nationally there is one for every 17,857 residents. That leaves fewer local competitors for a dermatologist in search; see our marketing for dermatologists.
Stand out among the chiropractors already here
Brookings has 2.9 times the US number of NPI-registered chiropractors per resident, one for every 1,153 residents. A chiropractor here needs a clear focus and real reviews: see our marketing for chiropractors.
Make the practice easy to find for new residents
Brookings grew by 1,976 residents (+8.5%) between April 2020 and July 2025. With that many new residents, we would start with maps and directory listings.
Put the team on social media
The median age in Brookings is 24.7, against 38.9 for the US. Regular posts showing the team and office are part of our social media plan.
Want this plan for your practice?
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What Our Clients Say
I’ve had a great experience working with Medi-Edge. They helped design and build our website and have also been handling our SEO and online advertising. I’ve been very satisfied with both the quality of their work and the results so far. Kellen, the owner, has been especially great to work with. He’s been very responsive, helpful, and personally involved whenever I’ve had questions or needed assistance. It’s been nice working with a company where the owner is accessible and genuinely cares about making sure you’re happy with the service. Overall, the entire team has been easy to work with and understands the needs of a dental practice. I would definitely recommend Medi-Edge to other dental /medical practices looking for help with their website, SEO, and digital marketing.
As a fairly new business going into our 5th year I can say this company truly walks it like they talk it. There are many companies promising new companies the stars and the moon and as a new business you have to take risks and invest. If your looking stop and sign up with this company, constant communication, monthly updates, and can always reach them whenever you need an update to your website or help with your google business. I'm glad we found this gem and we always keep it real at IMED DTLA so if your a new business this is your sign. Not only are the prices reasonable the work is amazing and efficient!
I’ve had a great experience with media-edge marketing Kellen and his team are very responsive and always get to my requests in a timely manner. They are also kind, flexible and seem to care about my business and success which is important to me as a new small business owner. Looking forward to growing with them!
Quoted word for word from our Google reviews. Read them on Google
Planning Marketing for a Brookings Practice? Talk to Us
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Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing, a medical marketing agency based in Vista, California, works remotely with practices across the United States. Browse all location pages or see our services.