Austin, MN

Dental & Medical Practice Marketing in Austin, MN

Public data on Austin, and what we would do first for a practice there because of it.

26,689residents (2025 estimate)
17NPI-registered dentists
$68,057median household income

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Residents

Austin at a glance

The two figures furthest from the US are the share with a bachelor's degree or higher (23.6% against 35.7%) and the median household income ($68,057 against $80,734).

  • Residents, July 2025 estimate26,689Up 1.9% from the April 2020 base of 26,188
  • Median household income$68,057Well below Minnesota ($89,062), below the US ($80,734)
  • Median age36.2Below both Minnesota (38.8) and the US (38.9)
  • Residents 65 and older17.0%Close to both Minnesota (17.3%) and the US (17.2%)
  • Bachelor's degree or higher (residents 25+)23.6%Well below both Minnesota (39.4%) and the US (35.7%)
  • Speak Spanish at home (residents 5+)15.6%Well above Minnesota (4.2%), above the US (13.6%)

The share who speak Spanish at home is where Austin and Owatonna (32 miles apart) differ most: 15.6% against 4.0%, then the share with a bachelor's degree or higher (23.6% against 29.3%).

Local context

Local healthcare landscape in Austin

Mayo Clinic Health System in Austin lists a hospital and clinic building in Austin and an Emergency Department that is open 24 hours, and it places the Austin location along the Cedar River. The City of Austin's 2016 Comprehensive Plan calls Mayo Clinic Health Systems the regional medical center, with a hospital and clinic at 1000 1st Drive NW. The city's 2014 Downtown Master Plan describes an Employment Zone including Mayo Hospital and facilities. It also describes the North Business District, the commercial area primarily on the south/west side of the Cedar River, and the South Business Corridor, which connects the downtown planning area with the commercial development along Oakland/1st Avenue South.

Providers

Who practices in Austin

NPI-registered providers with a practice address in Austin, by primary specialty (people, not offices). Per resident, Austin is furthest above the US among podiatrists (1.1 times the US rate) and lowest among plastic surgeons (none registered).

SpecialtyIn AustinResidents per providerUSAgainst the US
Dentists171 per 1,5701 per 1,340Below
Chiropractors81 per 3,3361 per 3,311Close
Dermatologists11 per 26,6891 per 17,857Well below
Physical therapists121 per 2,2241 per 1,181Well below
Optometrists51 per 5,3381 per 5,291Close
Podiatrists21 per 13,3451 per 14,706Above
Plastic surgeons0–1 per 58,824Well below
Employers

Private-sector health care employers in Mower County, 2024

2024 annual averages for the whole county. Offices of physicians are 7.7% of them, well below the US share of 32.6%.

  • Ambulatory health care establishments26
  • Offices of physicians2
  • Offices of dentists8
  • Offices of other health practitioners13
Our plan

What we'd prioritize for a Austin practice

Picked from the figures above by fixed rules.

  1. An opening for plastic surgeons

    None of the NPI-registered plastic surgeons list a practice address in Austin; nationally there is one for every 58,824 residents. That leaves fewer local competitors for a plastic surgeon in search; see our marketing for plastic surgeons.

  2. Stand out among the dental offices nearby

    In Mower County, 30.8% of private-sector ambulatory health care establishments are dentist offices (US 18.5%). A dental practice here needs one thing it is known for. See our dental practice marketing.

  3. Start local SEO early

    Counting all seven provider groups on this page, Austin has 16.9 NPI-registered providers per 10,000 residents; the US has 22.3. The thinnest group is plastic surgeons, with none registered. Fewer competitors to outrank: we would start with local SEO.

  4. Put insurance and payment options up front

    Median household income $68,057 (US $80,734). We would list plans accepted and financing options on every page of the website.

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Sources

Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.

Medi-Edge Marketing, a medical marketing agency based in Vista, California, works remotely with practices across the United States. Browse all location pages or see our services.