Amherst Town, MA: Marketing for Dental & Medical Practices
What the public data says about Amherst Town, and the first steps we would take for a practice there as a result.
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Local healthcare landscape in Amherst Town
The Town of Amherst's hazard mitigation plan lists Cooley Dickinson Hospital at 30 Locust Street in Northampton, Cooley Dickinson Urgent Care at 170 University Drive in Amherst, and UMass Health Services at 150 Infirmary Way in Amherst. Cooley Dickinson calls itself a community hospital in Northampton and a member of Mass General Brigham. The same plan describes Amherst's historic pattern of development as village centers separated by open land, and mentions expansion and infill on multi-unit properties in North Amherst, East Amherst and South Amherst. The Housing Production Plan says eleven neighborhoods are listed in the town assessor's records of single-family parcels, and it names Cushman, Central Amherst and South Amherst. The hazard plan also refers to the Orchard Valley neighborhood.
Neighborhoods and areas
- Central Amherst
- Cushman
- South Amherst
- North Amherst
- East Amherst
- Orchard Valley
Sources for this section
Amherst Town at a glance
Furthest from the US: share of residents who speak Spanish at home (5.4% against 13.6%), then share with a bachelor's degree or higher (75.6% against 35.7%).
- Residents, July 2025 estimate40,920Up 4.2% from the April 2020 base of 39,269
- Median household income$66,968Well below Massachusetts ($103,960), below the US ($80,734)
- Median age21.4Well below both Massachusetts (40.0) and the US (38.9)
- Residents 65 and older10.2%Well below both Massachusetts (17.9%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)75.6%Well above both Massachusetts (47.3%) and the US (35.7%)
- Speak Spanish at home (residents 5+)5.4%Well below both Massachusetts (9.7%) and the US (13.6%)
The share of residents 65 and older is where Amherst Town and Northampton (9 miles apart) differ most: 10.2% against 20.4%, then the median age (21.4 against 41.3).
Who practices in Amherst Town
NPI-registered providers with a practice address in Amherst Town, by primary specialty (people, not offices). Per resident, Amherst Town is closest to the US rate among physical therapists (1.0 times the US rate) and lowest among plastic surgeons (none registered).
| Specialty | In Amherst Town | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 19 | 1 per 2,154 | 1 per 1,340 | Well below |
| Chiropractors | 8 | 1 per 5,115 | 1 per 3,311 | Well below |
| Dermatologists | 2 | 1 per 20,460 | 1 per 17,857 | Below |
| Physical therapists | 34 | 1 per 1,204 | 1 per 1,181 | Close |
| Optometrists | 6 | 1 per 6,820 | 1 per 5,291 | Well below |
| Podiatrists | 1 | 1 per 40,920 | 1 per 14,706 | Well below |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Private-sector health care employers in Hampshire County, 2024
2024 annual averages for the whole county. 36.8% of these establishments are offices of other health practitioners, well above the US share of 27.8%.
- Ambulatory health care establishments228Average employment 3,369
- Offices of physicians62
- Offices of dentists48
- Offices of other health practitioners84
What we'd prioritize for a Amherst Town practice
Chosen by fixed rules from the figures above.
Room to stand out for plastic surgeons
No NPI-registered plastic surgeons list a practice address in Amherst Town (nationally there is one for every 58,824 residents). That leaves fewer local competitors for a plastic surgeon in search; see our marketing for plastic surgeons.
Show the practice on social media
The median age in Amherst Town is 21.4, against 38.9 for the US. Regular posts showing the team and office are part of our social media plan.
Detailed treatment pages first
75.6% of Amherst Town residents aged 25 and older hold a bachelor's degree or higher, against 35.7% for the US. We would write detailed treatment pages first and build the SEO work on them.
Start local SEO early
Across the seven provider groups on this page, Amherst Town has 17.1 NPI-registered providers per 10,000 residents, against 22.3 for the US. Plastic surgeons are the thinnest group, with none registered. With fewer competitors to outrank, directory listings comes first.
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What Our Clients Say
I’ve had a great experience working with Medi-Edge. They helped design and build our website and have also been handling our SEO and online advertising. I’ve been very satisfied with both the quality of their work and the results so far. Kellen, the owner, has been especially great to work with. He’s been very responsive, helpful, and personally involved whenever I’ve had questions or needed assistance. It’s been nice working with a company where the owner is accessible and genuinely cares about making sure you’re happy with the service. Overall, the entire team has been easy to work with and understands the needs of a dental practice. I would definitely recommend Medi-Edge to other dental /medical practices looking for help with their website, SEO, and digital marketing.
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I’ve had a great experience with media-edge marketing Kellen and his team are very responsive and always get to my requests in a timely manner. They are also kind, flexible and seem to care about my business and success which is important to me as a new small business owner. Looking forward to growing with them!
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Planning Marketing for a Amherst Town Practice? Talk to Us
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Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
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