American Fork, UT: Marketing for Dental & Medical Practices
What the public data says about American Fork, and the first steps we would take for a practice there as a result.
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American Fork at a glance
The two figures furthest from the US are the share of residents 65 and older (9.0% against 17.2%) and the share of residents who speak Spanish at home (7.6% against 13.6%).
- Residents, July 2025 estimate41,020Up 22.9% from the April 2020 base of 33,384
- Median household income$98,878Above Utah ($95,166), well above the US ($80,734)
- Median age28.0Below Utah (32.0), well below the US (38.9)
- Residents 65 and older9.0%Well below both Utah (11.9%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)42.8%Above both Utah (37.7%) and the US (35.7%)
- Speak Spanish at home (residents 5+)7.6%Well below both Utah (10.9%) and the US (13.6%)
Beside Pleasant Grove, 3 miles away, American Fork differs most on the share who speak Spanish at home: 7.6% against 9.8%; next comes the share of residents 65 and older (9.0% against 9.5%).
Who practices in American Fork
People, not offices: each row counts NPI-registered providers whose practice address is in American Fork, by primary specialty. Per resident, American Fork is furthest above the US among podiatrists (1.4 times the US rate) and lowest among physical therapists (0.9 times).
| Specialty | In American Fork | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 36 | 1 per 1,139 | 1 per 1,340 | Above |
| Chiropractors | 17 | 1 per 2,413 | 1 per 3,311 | Well above |
| Dermatologists | 3 | 1 per 13,673 | 1 per 17,857 | Well above |
| Physical therapists | 31 | 1 per 1,323 | 1 per 1,181 | Below |
| Optometrists | 7 | 1 per 5,860 | 1 per 5,291 | Below |
| Podiatrists | 4 | 1 per 10,255 | 1 per 14,706 | Well above |
| Plastic surgeons | 1 | 1 per 41,020 | 1 per 58,824 | Well above |
Local healthcare landscape in American Fork
American Fork Hospital is listed on its own Intermountain Health page at 170 North 1100 East in American Fork, with an emergency services entry at the same address and American Fork Specialty Clinic - InstaCare at 98 North 1100 East. The city's General Plan and Code Updates page recommends a change in the hospital area, where the zoning category is professional office. American Fork's Main Street Vision proposes six downtown districts: the Meadows District, the Main Street Business District, the Downtown Historic Core District, the State Street Business District, the Eastern Gateway District and the TOD District. The vision says the Downtown Historic Core District lies between Pacific Dr, 200 West, 100 South and 100 East and is the historic heart of the City, and that the Eastern Gateway District will serve as an eastern gateway into downtown with a focus on office parks, medical and employment support, and infill development.
Neighborhoods and areas
- Meadows District
- Main Street Business District
- Downtown Historic Core District
- State Street Business District
- Eastern Gateway District
Sources for this section
Private-sector health care employers in Utah County, 2024
2024 annual averages for the whole county. Offices of dentists are 24.8% of them, well above the US share of 18.5%.
- Ambulatory health care establishments1,630Average employment 17,058
- Offices of physicians416
- Offices of dentists405
- Offices of other health practitioners531
What we'd prioritize for a American Fork practice
Chosen by fixed rules from the figures above.
Make the practice easy to find for new residents
American Fork grew by 7,636 residents (+22.9%) between April 2020 and July 2025. For that many new residents, maps and directory listings come first.
Show the practice on social media
The median age in American Fork is 28.0, against 38.9 for the US. Regular posts showing the team and office are part of our social media plan.
Start with reviews and the Google Business Profile
American Fork has one NPI-registered dentist for every 1,139 residents, against one per 1,340 nationally. We would start with the Google Business Profile and review management.
Set the practice apart from nearby dental offices
Dentist offices make up 24.8% of the private-sector ambulatory health care establishments in Utah County, against 18.5% nationally. Here a dental practice should be known for one thing; see our dental practice marketing.
Want this plan for your practice?
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What Our Clients Say
I’ve had a great experience working with Medi-Edge. They helped design and build our website and have also been handling our SEO and online advertising. I’ve been very satisfied with both the quality of their work and the results so far. Kellen, the owner, has been especially great to work with. He’s been very responsive, helpful, and personally involved whenever I’ve had questions or needed assistance. It’s been nice working with a company where the owner is accessible and genuinely cares about making sure you’re happy with the service. Overall, the entire team has been easy to work with and understands the needs of a dental practice. I would definitely recommend Medi-Edge to other dental /medical practices looking for help with their website, SEO, and digital marketing.
As a fairly new business going into our 5th year I can say this company truly walks it like they talk it. There are many companies promising new companies the stars and the moon and as a new business you have to take risks and invest. If your looking stop and sign up with this company, constant communication, monthly updates, and can always reach them whenever you need an update to your website or help with your google business. I'm glad we found this gem and we always keep it real at IMED DTLA so if your a new business this is your sign. Not only are the prices reasonable the work is amazing and efficient!
I’ve had a great experience with media-edge marketing Kellen and his team are very responsive and always get to my requests in a timely manner. They are also kind, flexible and seem to care about my business and success which is important to me as a new small business owner. Looking forward to growing with them!
Quoted word for word from our Google reviews. Read them on Google
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Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
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